Story Telling Marketing: Perfect What You Already Do
Telling stories is one of the most fundamental ways in which we communicate with each other,
As artists we already are telling a story through are work, now it is time to perfect this skill and tell your story. When you touch people with your stories it makes your art hard to forget. Art buyers love to show off their latest aquisions and showcase the new work in a place of honor. They want their friends and loved ones to engage with the art. You can expect that they will enjoy sharing engaging tidbits they have learned about the artist because they bought the artist and the artist’s Story as much as the art.
Storytelling marketing is the cohesive narrative that weaves together the facts and emotions that your art evokes. In addition to giving your customers reasons why they should buy from you, you need to start sharing the story behind your art, why you created it, and why this matters, consistently across all communication.
Marketing firms use the 4 C's to create the master narrative that will guide the development of individual stories, to ensure that they all advance the same strategic idea: Circumstance, Curiosity, Characters, and Conversations
Circumstance - Set the scene of your story. A good (short) introduction to your art will grab your patrons attention. Give them enough background and context to pique their curiosity.
Curiosity - You have their attention, but how are you going to keep it? Engage their natural interest in yoiur art and use it throughout your story. Remember to stay on point - don't let your story ramble. The goal is to keep your patron engaged.
Characters - By incorporating your personal growth through your art ( the human element into your story) your patrons will remember you. Keep it positive - you are selling your art. Your patrons want to know how your experiences have made you a better artists and what you have learned from your lifestory.
Conversations - We’re social animals and respond to conversation far better than a list of numbers, statistics, or achievements. Art show lovers come to hear the stories and connect to the artists. They want you to be a part of their lives.
We are very lucky that our art is perfect for telling stories and making connections - enjoy creating your narrative!