SEPT
2021
Small Business News & Events For You
"A small business is an amazing way to serve and leave an impact on the world you live in.” - Nicole Snow
CLIENT SPOTLIGHT - HOOKSETT, NH
Like a Good Wine, a Good Business Takes Time
An Interview with Lin L’Heureux of Copper Beech Winery
Lin L’Heureux never planned on being an entrepreneur. She’d pursued a variety of career paths over the years after studying pre-veterinary medicine in college, from a teacher to a vet tech to running an educational farm. But she never dreamed she’d be where she is today: nearly 10 years into owning Hooksett-based Copper Beech Winery.

That all changed in the mid 2000s, however, when she was recovering from a serious horseback riding injury that left her learning to walk again. A friend brought over a bottle of wine her husband had made from a kit at home, and Lin was inspired.

“I was fascinated,” Lin said. “So I gave myself a goal that when I can walk down the basement steps without a walker, I'm going to teach myself to make wine.”

And that’s exactly what she did. At first, her wines weren’t very good. But she kept reading about new techniques and testing them out on her family and friends. And with their feedback, she gradually started to learn what worked and what didn’t.

Over time, friends started asking her to bring wine to their dinner parties and other events. Eventually, they suggested she sell it. With the support of her husband, Lin jumped at the chance. 

She was licensed as a winemaker and seller in 2012 and opened Copper Beech Winery to the public in 2014. That same year, her wines started winning medals at US-based national and international competitions.

In the nearly 10 years since she was first licensed, Lin has watched as her business has grown and changed - and done her part to support other local businesses like hers.

For Lin, that starts by sourcing the fruits used in her wines from farms in New Hampshire and New England. After growing up on a farm and working in agriculture, Lin said she knew she wanted to use her business to support local farmers.

“Having grown up with agriculture all around me, I have a strong understanding of how hard it is to farm,” Lin said. “You’re dependent on the weather and the climate...these people that do this for a living are really dependent on their produce for an income, so I try to source everything as locally as possible.”

Supporting local business became even more important over the last couple of years, after COVID-19 disrupted daily life and impacted operations of many businesses in New Hampshire and around the world, including Copper Beech Winery.

Indoor wine tasting shut down when the state went into lockdown in 2020 and Lin moved to a curbside pick-up model. The wholesale orders she had been fulfilling dwindled and Lin said she was worried how her business would survive.

But luckily for Lin, she had started working with SCORE - and her SCORE mentor Dick VerEecke - before COVID-19 changed everything. With his support over the last few years to talk through finances, accounting and business operations, Lin said, Copper Beech Winery is still going strong today.

“(Dick) has been a really good sounding board, offering really helpful business advice,” Lin said. “It’s been really good because he’s interested in the business and he’s interested in me as a SCORE client.”

Today, in 2021, Copper Beech Winery has been able to bring the public back for wine tastings - now held outdoors - and Lin said she’s looking forward to other exciting possibilities in the year to come: including holding larger outdoor events at the winery, getting back to wholesale accounts and even making a commemorative wine for Hooksett’s 200th anniversary celebration in 2022.

Interested in learning more about Copper Beech Winery and their locally-made wines? Visit their website at http://www.copperbeechwinery.com or visit them in person at 146 Londonderry Turnpike, Building 3, Unit 23, Hooksett, New Hampshire 03106.
SMALL BUSINESS RESOURCES

This month SCORE celebrated National Small Business Week with a week-long virtual summit to help entrepreneurs get key business-building skills.
Did you miss the celebration? Don’t worry! You can watch the videos online and get other valuable resources any time from SCORE’s blog. Check out the latest articles from SCORE to help grow your small business this month.

National Small Business Week Virtual Summit
Catch up on what you missed during this national SCORE event by watching the free Summitt online. Click here to access it now.

Educational Resources for Small Business Owners
Not sure what kind of help you need for your business? Check out this recent SCORE blog post to get a full picture of educational resources for business owners available from SCORE and other organizations. Click here to access it now.

How to Ace Customer Service During the Holiday Rush
It’s that time of year again - time to start preparing for the holiday shopping season. Get ready to ace your customer service with these tips and best practices. Click here to access it now.

5 Covid-Evolved Business Practices
COVID-19 changed a lot for a lot of businesses. But change doesn’t have to be bad. Review these 5 business practices evolved from the COVID-19 pandemic to see what might work for your business in 2021 and 2022. Click here to access it now.
DIVERSITY & INCLUSION

SCORE celebrated National Hispanic Heritage Month in September, with resources designed to help grow and support Hispanic-owned businesses and entrepreneurs. Click the links below to access those resources and learn more.
The State of Hispanic-Owned Businesses
Get the latest data on Hispanic-owned businesses to see how these businesses are doing and gain more insight into how to support them. Click here to access it now.

Challenges Hispanic Women Face in Business & How to Overcome
In this recent article, SCORE explores some of the unique challenges Hispanic women face when starting a business, and shares some key resources to overcome and combat those challenges. Click here to access it now.

Challenges Hispanic Women Face in Business & How to Overcome
In this recent article, SCORE explores some of the unique challenges Hispanic women face when starting a business, and shares some key resources to overcome and combat those challenges. Click here to access it now.

8 Ways to Support Hispanic-Owned Businesses
We can all do our part to support local Hispanic-owned businesses in our community. Read this article for 8 simple ways to show your support. Click here to access it now.
UPCOMING WORKSHOPS
We offer a variety of virtual workshops and webinar series. Use the button below to visit our workshops page to view the calendar of events and register.
Meet with a SCORE Mentor
Need Help With Your Business or Business Idea?

Mentors at Merrimack Valley SCORE are here to provide you local, expert advice.
Visit our website or call (603) 666-7561 now to request a mentor.
Volunteer with SCORE
Help Make Dreams Come True.

Small businesses need your help! Become a volunteer with Merrimack Valley SCORE and help build the Southern New Hampshire business community. If you enjoy engaging with others and sharing your experience and expertise, please contact us!
SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for more than 50 years.

Because our work is supported by the U.S. Small Business Administration, and thanks to our network of 10,000+ volunteers, we are able to deliver our services at no charge or at a very low cost. Learn more about SCORE.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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