SEPTEMBER - 2024

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SCORE Association
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Happy September, Social Media Chairs!

We are only a few weeks away from the new fiscal year! We are working hard to successfully wrap FY24 and position ourselves for an even stronger FY25.


Below you will find a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a top performing chapters shoutout.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing desk at socialmedia@score.org.

September Social Media Toolkit:

This Hispanic Heritage Month Social Media Toolkit serves as a resource guide for participating chapters to promote SCORE services, highlight success stories from Hispanic-owned businesses and spread the word about the resources that can be helpful for Hispanic entrepreneurs! This collection of materials will include a combination of graphics, articles, events, templates and even suggested copy to use throughout the next month on your chapter’s channels.


This toolkit has been loaded into SOCi for easy and efficient use. You can add these extra posts to your chapter's channels in just a few clicks!

 

Click here to access the Hispanic Heritage Month toolkit.

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NEXT WEBINAR:

WEDNESDAY, OCTOBER 16 | 2 PM ET


Click on the green button below to re-register for FY25. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

RE-REGISTER

September Social Media Updates:

New: 60th Anniversary Celebration Campaign Toolkit


This October marks 60 years of SCORE's service to America's small businesses!  

To celebrate this important milestone, SCORE HQ is launching a year-long campaign to recognize our history, honor our incredible volunteers, and uplift the small businesses that SCORE is helping to achieve success every day. We invite you to join the celebration by promoting SCORE in your community. To get started, we have created a chapter toolkit to make it easy for you to participate. 

 

Check out the 60th Anniversary Celebration Campaign Toolkit here.



Watch: August's Social Media Webinar

 

August's social media webinar provided a brief training on effectively managing social media channels during heightened political seasons, and then offered several HQ updates that are critical to chapter social media operations. These updates included the free AND paid support we are providing for SCORE's 60th Anniversary Pitch Events, the release of the 60th Anniversary Campaign Celebration Toolkit and more.

 

Catch up on last month's Social Media Webinar here.



Resource: Social Media Tips for the Political Season


With the political season in full swing, we wanted to share a Hiper resource on effectively managing social media channels during heightened political seasons. Their recommendations aim to ensure that content remains focused on our mission and avoids any perception of political bias. They accomplish this through sharing additional considerations for publishing and engaging with social media content during this sensitive period.


Review Hiper's guidance on navigating social during political seasons here.



Update: New Success Story Videos Added to YouTube

 

Who better to share the SCORE story than clients themselves? Starting in FY22, SCORE selected clients from diverse backgrounds and industries to participate in a project to develop shareable video content that amplifies who SCORE is, how we support small businesses and the difference that SCORE makes in helping entrepreneurs start, grow and build a business. We're excited to share that we are rolling out all new videos every Wednesday on the HQ social media channels!

 

Get inspired by SCORE Success Stories on this YouTube playlist.



Attend: The LAST Hiper Monthly Open Office Hours


Do you have questions about social media advertising for your chapter? We invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.


Register for Hiper's Monthly Office Hours here.



...TO AUGUST'S TOP CHAPTERS!

The following chapters were our top performers throughout the country during the month of August:


  • Facebook: Lancaster-Lebanon
  • LinkedIn: SE Wisconsin
  • Google: Atlanta


These chapter channels are linked in the icons below. Be sure to check them out for ideas and inspiration.

Facebook  LinkedIn  GMB


Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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