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How we spend our money is a good indicator of what we value. The average American spends approximately $18,000 per year on nonessential items, which breaks down to about $1,497 per month.
Here are some examples of what Americans typically buy each year.
OnePoll
Alcohol
The average American adult spends approximately $898 per year on alcohol, culminating in a collective national total of $228 billion annually.
The Bureau of Economic Analysis
Candy
Americans spend a record $55 billion on confectionery (chocolate, candy, gum, and mints).
National Confectioners Association (NCA)
Individual households spend an average of
$164 annually.
U.S. Bureau of Labor Statistics
Car Washes
Americans collectively spend approximately $5.8 billion a year directly at retail car wash facilities.
U.S. Census Bureau
66% of Americans wash their vehicles 13 times a year. 24% of consumers visit a wash more than once a month, while 4% visit weekly.
Grand View Research
Entertainment
American households spend an average of $3,609 per year on entertainment. This represents roughly 4.6% of the average American household's total annual expenditures ($78,535). On a monthly basis, this breaks down to about $301 per month spent on recreational activities and goods.
U.S. Bureau of Labor Statistics
Fireworks
The average American household typically spends around $100 annually on fireworks, but total national spending is about $2.5 billion per year.
Wallet Hub
Guns
Collectively Americans spend an estimated
$11 billion to $18 billion annually.
The Trace
The average American adult spends roughly $60 to $80 per year on firearms and ammunition, while the average gun owner spends closer to $200 to
$250 annually.
The National Shooting Sports Foundation
Home Security
The average American homeowner spends $424 per year on home security systems. At a national scale, Americans spend roughly $21 billion annually on equipment and services, making the U.S. the most commercially significant home security market in
the world.
Consumer Electronics Association
Jewelry
Americans spend between $63 billion and $106 billion annually on jewelry and watches.
U.S. Bureau of Economic Analysis
The typical American household spends between $90 and $214 annually on jewelry and watches.
U.S. Bureau of Labor Statistics
Lawn Care
On average, an American homeowner spends around $1,500 a year on lawn care products, equipment, fuel, and maintenance.
Statista
Collectively Americans spend between $40 billion and $105 billion each year on lawn care and maintenance.
IBIS World
Lotteries
Americans spend roughly $110 billion annually on lottery tickets. Overall state lottery sales have surged over the past two decades, hitting a historic high. This is larger than what Americans spend on cinema, books, video games, music streaming, and sports tickets combined. In states that allow lotteries, the average resident spends about $320 per year.
U.S. Census Bureau
Personal Fitness/Weight Loss
The average consumer spends $112 per year on personal athletic gear, weights, and home
exercise equipment.
U.S. Bureau of Labor Statistics
Pets
Americans spent $158 billion on their pets in 2025, and total national expenditures are projected to reach $165 billion by the end of 2026.
American Pet Products Association
$14.5 billion of this is spent on pet grooming.
American Pet Products Association
Snacks
The average American spends $719 per year on snacks, with chips and savory treats making up the largest single portion of that budget.
Cash Net USA
On a macroeconomic scale, the total U.S. snack food market size was about $180 billion in 2025, including confectionery, bakery, and health foods.
MarkNtel Advisors
Sports
The total consumer spending on sports in the United States is $388 billion, making up the largest sports market in the world. When factoring in corporate investments, media rights, and infrastructure, the broader U.S. sports industry is valued at over
$1.06 trillion.
World Data Lab
At an individual level, the average American sports fan spends $1,970 annually on their fandom, which includes event tickets, team merchandise, equipment, and sports betting.
Investopedia
Sports Gambling
In 2025, Americans legally wagered a record
$166 billion on sports betting. This is more than double the roughly $70 billion generated by the entire U.S. movie, music, book, and museum industries combined.
American Gaming Association (AGA)
For households actively participating in online betting apps, shows an average annual spend of $1,100 per household.
Investopedia
Individuals who identify as active sports bettors report spending an average of $3,284 across all forms of gambling over a 12-month span
NerdWallet Sports Betting Survey
Tobacco
For all American households, the average is about ~$300 to $400 per year for tobacco products and smoking supplies but a typical tobacco user spends around $1,000 to $1,400 each year.
U.S. Bureau of Labor Statistics
Travel
Americans spend an average of $6,354 per adult annually on travel, which covers multiple trips including major vacations, quick weekend getaways, and visits to loved ones.
U.S. Bureau of Labor Statistics
Spending in the U.S. is projected to reach $1.37 trillion in 2026. This represents a 1% growth from previous years, with spending expected to accelerate further into 2027.
U.S. Travel Association
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Charity
In 2025 Americans spent a record $617 billion on charity. This marked a 5.7% increase in current dollars (3.0% when adjusted for inflation) over the previous year.
Giving USA 2026 Annual Report on Philanthropy
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