September 28, 2017
The Voice of the BC Tourism Industry

CEO's Message
It took several weeks to line up a meeting with new Tourism, Arts and Culture Minister, Hon. Lisa Beare. But rest-assured, we were not being ignored, nor were we anxious about the delay. In fact, Minister Beare elected to meet with wildfire affected tourism operators during a time of crisis (a move we applaud) as a first priority before connecting with industry leaders.
When we recently had a chance to meet face-to-face, I was impressed by her enthusiasm for British Columbia's visitor economy, her knowledge of several files, and her commitment to work with TIABC and other key stakeholders throughout the province to resolve some of the challenges that our industry faces no matter how large or small.
Aside from discussing the possibility of financial assistance for operators whose entire season was wiped out by the wildfire situation, we also talked about government's plan and accompanying regulations for ridesharing, the need to secure formula funding for Destination BC, solutions to labour challenges, the opportunity to adopt a new adventure tourism strategy, provincial support to assist municipalities in addressing housing shortages caused by short-term rentals, and a host of other topics.
Minister Beare also confirmed her attendance at TIABC's upcoming Summit where she will briefly address delegates during lunch, then stay for a casual meet and greet. It will be her first opportunity to connect with a cross section of industry representatives from around the province. If you haven't yet made plans to attend the Summit for the Minister's lunch, as well as the other sessions, ensure that you register soon.
On another note, TIABC's Policy Development Committee is working on a survey to identify the major issues impacting member businesses that will help us focus our policy priorities in the coming year.  Look for the survey shortly after the Summit.
As always, your comments and questions are welcome.  We look forward to seeing at the TIABC AGM and Summit in a couple of weeks.

Walt Judas, CEO

TIABC Summit Opening Reception
Shuttle Service Available

All attendees of the Aboriginal Tourism BC Forum and the TIABC Summit are invited to the opening reception on Wednesday, October 11th at the Musqueam Cultural Centre (4000 Musqueam Avenue in Vancouver).

A shuttle service (24-passenger bus) from the Westin Wall Centre Hotel to the Musqueam Cultural Centre will be available at  11:30am and  3:30pm with a return of  6:15pm.

We look forward to seeing you there.

TIABC Summit 

TIABC Summit 2017 takes place October 12th in Richmond at the  Westin Wall Centre, Vancouver Airport Hotel

To register, visit:

Limited hotel rooms left in our event room block - reserve today!
Book your accommodation:

Summit Agenda

Wednesday October 11:
Aboriginal Tourism BC is hosting a  Stakeholder Forum (1:00-4:00pm) and co-hosting a Networking reception (4:00-6:00pm) with TIABC at the Musqueam Cultural Pavilion - 4000 Musqueam Avenue in Vancouver, BC. The Networking Reception is open to all Summit delegates.

Download the full schedule here.

Thursday October 12:
8:15 am - registration opens
9:00 am - TIABC and AtBC AGMs
10:00 am - Break
10:30 am - Town Hall featuring TIAC, Aboriginal Tourism Canada and Destination Canada
12 noon - Lunch and Keynote Speaker 

Meet BC's new Minister of Tourism, Arts and Culture, Hon. Lisa Beare. 

Minister Beare will present during lunch followed by a n opportunity for delegates to meet and have your photo taken with the Minister. 

2pm - Break

2:15 to 3:15 pm - MPs on the Hotseat featuring  John Aldag (Liberal), Blake Richards (Conservative) and Gord Johns (NDP) 

3:15 to 4:15 pm - Destination Development update by Destination BC and AtBC

4:30 pm - Wrap-up

Following the Summit,  BC Lo dging & Campgrounds Association (BCLCA) is holding their AGM and Sector Presentation  at the West in Wall Centre, Vancouver Airport from  4:45 - 8:30 pm . All BCLCA members are welcome to pre-register and there is no cost to attend. Contact
Friday, October 13: BC DMO Association fall meeting at the Westin Wall Centre, Vancouver Airport Hotel. Timing/agenda/RSVP details to be forwarded to BCDMOA members.

More details can be found on TIABC's website:

Summit Partners

And the Winner is....
All those who registered for the TIABC Summit 2 by September 27th  were entered for a chance to win a $200 gift certificate  for shopping at McArthurGlen Vancouver Designer Outlet. 

The winner will be announced at the Summit.

For the rest of us,  McArthurGlen Vancouver is offering  all TIABC Summit attendees a  Fashion Passport for an additional 10% discount on a range of designer brands. Free parking, free Wifi, free lockers for carry-on bags, and free travel on Canada Line between YVR Airport and McArthurGlen are available. Opening hours:  Monday  to  Saturday 10am - 9pm Sunday 10am - 7pm. 

Present your TIACBC Summit 2017 name badge at Guest Services to receive your Fashion Passport.

World Tourism Day  
September 27th was  World Tourism Day. As the United Nations General Assembly affirmed when announcing the adoption of 2017 as the International Year of Sustainable Tourism for Development, tourism can contribute to all the three dimensions of sustainable development - economic, social and environmental - and each of the 17 Sustainable Development Goals. 

Not only does the sector spearhead growth, it also improves the quality of people's lives. It can bolster environmental protection, ch ampion diverse cultural heritage, and strengthen peace in the world.

Although it was yesterday, recognize World Tourism Day by taking the pledge to  #TravelEnjoyRespect

And help our visitors remember the 4  Steps to Enjoying BC by downloading our PSA - a tool to help guests #TravelEnjoyRespect.

Numbers You Need to Know

Value of Tourism in Northern BC
Visitors to communities in the Regional District of Bulkley-Nechako spend upwards of $58,680,000 a year according to a Value of Tourism research project report that was released by Tourism Smithers.

Direct annual expenditures for visitors in Smithers and Telkwa each year is estimated at $28,730,000 up from around $22,000,000 in 2008.

That's an estimated increase of over 25% in the value of tourism between 2008 and 2015 when the report was conducted.

The report also says the number of visitors per year to the Regional District of Bulkley-Nechako is estimated at 250,000 with some 125,000 visitors per year to Smithers and Telkwa.


BC Airports Seeing Record Numbers 
In August, the Comox Valley airport saw 43,072 travellers. Its previous record was just over 42,000 which was set in August of 2016.

45,994 passengers moved through Prince George International Airport in August, an increase of 21.3% over August 2016.

If numbers stay on track, YVR is set to welcome some 21 million people this year, a million more than last year. 

Summer passenger traffic at Victoria International Airport was also strong. Year-to-date, the airport has seen a 5.7% increase in overall passengers keeping with their month-over-month growth over the last three years.


YVR Makes History With Two Big Wins at World Routes Conference

Vancouver International Airport (YVR) was recognized for its outstanding efforts at the 2017 World Routes Marketing Awards, an annual event that celebrates excellence in marketing and development in the aviation industry. For the first time, YVR was the winner in the 20 to 50 million passengers category and the overall winner demonstrating the strength of the airport's vision, leadership and growth strategy.

TasteFull Excursions Finalist for Three Kamloops Chamber Awards
TIABC member TasteFull Excursions is a finalist in three Business Excellence Awards, presented by the Kamloops Chamber of Commerce. 
Small Business of the Year Award,
Service Provider 1-10 Staff Award,
Tourism and Hospitality Award

Winners will be announced October 21st.

Province Provides Wildfire Support Funding for Two More Tourism Associations

In addition to $200,000 provided to the Cariboo Chilcotin Coast Tourism Association, the Province is providing the Thompson-Okanagan Tourism Association (TOTA) and the Kootenay Rockies Tourism Association with financial support of $200,000 each to help with tourism-related impacts from the B.C. wildfires.

Tourism Kelowna Announces President & CEO

Following a comprehensive search that drew in over 90 applications from across Canada, the Board of Directors of Tourism Kelowna is pleased to announce the appointment of Lisanne Ballantyne as its president and CEO. Ms. Ballantyne is a seasoned executive with senior leadership experience that spans tourism, economic development, major events, marketing, sponsorships, sales and public assembly facilities management and will join the Tourism Kelowna team October 30th.

Read the full media release here

Tourism Burnaby Seeks 
Social Media Contract Position

Social Media Manager, Pat Quinn Classic Hockey Tournament (
Pre Event: Remotely (December 1-December 24, 2017)

During Event: Burnaby - based primarily out of Bill Copeland Sports Centre (December 27-December 30, 2017)

Post Event: Remotely (December 31, 2017 - January 10, 2017)
Experience with creating social media content and using channels such as Facebook, Twitter and others (Snapchat, Instagram, etc); Easy to work with and takes direction well; knowledge and passion for hockey would be a great asset.
Compensation: $1,000
For further details, contact Nancy Small at 

Barriers for Immigrants Pursuing Employment in the Hospitality Sector
And What Employers Can Do About It!

S.U.C.C.E.S.S. is a non-profit immigrant serving agency since 1973. Recently, the Province of BC has supported S.U.C.C.E.S.S. to develop a Fact Sheet for the Tourism/Hospitality sector employers. 

The Fact Sheet outlines the three main barriers to employment:
1. Language Skills
2. Lack of Canadian Work Experience 
3. Industry Awareness

And outlines what employers can do, including inclusive hiring processes, offering language support, providing diversity training, having a mentor program and providing paid internships or work placements. 

5 Impactful Ways to Connect Your Guests with the Natural Environment

Destination Canada has identified two priority audiences using their Explorer Quotient intelligence. The largest of these audiences is made up of Learners and represents 35% of the global tourism market.  Learners prefer destinations with a beautiful landscape and wildlife to observe, and enjoy activities set in nature like biking through a park or hiking in the mountains.
These are the top five recommendations our Green Tourism advisors make for helping tourism businesses both promote and conserve the natural heritage of your place:

1. Bring Awareness to the Unique Natural Heritage of Your Region

2. Start A Nature Diary

3. Native Tree and Species Planting

4. Wildlife Habitats and Refuges

5. Support Local Conservation Efforts


37th Annual Fall Okanagan Wine Festival

There's still time for you to get your tickets to  Cropped - BC's Largest Wine Tasting & Farmers Market. October 6-7 at the  Penticton Trade and Convention Centre.

The event is a  sensory and visual experience that truly depicts the Okanagan in all its Fall splendor.

Receive an exclusive discount rate (use "CROPPED) at the online checkout.

Special Offer: The Art of Leadership in Vancouver

The Art of Leadership is coming back to Vancouver on October 26th; join 1800+ leaders from across British Columbia for this exceptional day of learning. 

This year's speaker lineup features Vice President Joe Biden (47th Vice President of the United States), Amanda Lang (Anchor, Bloomberg TV Canada and Bestselling Author), Welby Altidor (Executive Creative Director Formerly with Cirque du Soleil and Author) and more. For further details, you can visit: The Art of Leadership

Register using promo code TIABC20 and save $50 off per pass. This conference will sell out so register early!

Register Now: Click Here

For further details on seating arrangements and other group assistance please contact Vivek Mehmi at 416.479.9701 ext. 320 or by email:

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