National Falls Prevention Day

Dear Colleagues, 

On September 22nd this month, the National Council on Aging (NCOA) is sponsoring the 10th Annual National Falls Prevention Awareness DayThis is a critical issue in the longevity economy. An evidence-based infographic from NCOA outlines the true cost of falls to our society: 

48 states participated in Falls Prevention Awareness Day last year, joining more than 70 national organizations, including the American Occupational Therapy Association, other professional associations, and federal agencies. Learn more and participate by visiting:

Remember to mark your calendar for the Innovation in Longevity Summit this December in Washington, D.C. Registration details can be found here
Don't forget to follow us on  TwitterFacebook, and  LinkedIn    for the latest news from the longevity market!

September 2018 Issue
Remembering Greg O'Neill 

We have lost a true friend and leader in aging.  Greg O'Neill, a beloved member of the GSA team for more than 20 years, has passed away. Greg received our Leadership in Longevity award in 2017 for leadership, vision & integrity. Please consider a donation in his honor to one of these causes: NIH Children's Inn, The Lombardi Cancer Center at Georgetown University or the Alzheimer's Association. Our thoughts are with his family, friends and colleagues.

LifeSite Company Updates

Congratulations to MFA client LifeSite for being featured in the Considerable article: "Managing Mom and Dad's Money: Tech Tools That Help You Help Them." LifeSite's virtual safe deposit box allows customers to scan everything from insurance policies to passports with their phone, store the images at the site, and give all authorized family members access via computer, mobile phone, or an Alexa-enabled smart speaker. LifeSite is also featured in this Medium article and Richtopia article. Additionally, Haven Life will now offer LifeSite services to their customers according to this press release.

Ageless Innovation Receives Innovation Award

MFA is happy to share that our client Ageless Innovation has been recognized by Providence Business News  for Innovation! Winners in this category were selected for having a product or process that was innovative and has had, or will have, a significant impact. 
Senior Housing News Summit in Los Angeles

MFA was proud to join industry leaders this year at the Senior Housing News (SHN) Summit in Los Angeles! Important topics discussed during the gathering included innovations in senior living options and voice-activated technology platforms. According to a summit recap from the SHN team, Ginna Baik, strategic business development manager for senior care at CDW-Healthcare, shared that, "In the top 100 providers in senior living right now, of those, I've probably had a conversation about smart apartments with nearly 80% of them." 
NIA Eureka Prize Competition Announced

The National Institute on Aging (NIA) has announced their Eureka Prize Competition: "Improving Care for People with Alzheimer's Disease and Related Dementias Using Technology (iCare-AD/ADRD) Challenge. The total prize for this competition is up to $400,000 and up to 3 winners will be awarded. NIA is seeking technology-based application solutions that foster connections between relevant stakeholders to improve dementia care coordination and/or care navigation. Submission period ends on June 30, 2019.

Caregiver Smile Summit 2

The Caregiver Smile Summit is a virtual Summit that will transform your caregiving by providing practical knowledge to make you a better caregiver, take care of your own health, while preparing you for your own aging journey.  The Summit has been recognized by United Health and AARP in the Open IDEO caregiver challenge. Register here today and pay just $50 to access the full Summit. 

GSA's 2018 Annual Scientific Meeting

GSA's 2018 Annual Scientific Meeting will take place November 14-18, 2018 at the John B. Hynes Veterans Memorial Convention Center in Boston, Massachusetts and will focus on the theme, "The Purposes of Longer Lives."  A special day of programming,  Inside Innovative Technologies , will feature cutting-edge research and the startups putting these technologies in action to improve our lives as we age.  
Registration is now open (including a special one-day rate).
Books, News, and Reports 



Upcoming Conferences 

AHCA/NCAL (October 7 - 10, San Diego)

ICAA Conference and Trade Show (October 18 - 20, Long Beach, California)

LAAA Conference with SBSS (October 19, Los Angeles) 

LeadingAge Expo (October 28 - 31, Philadelphia)

Gerontological Society of America (November 14 - 18, Boston)

National Private Duty Conference (November 14 - 15, Las Vegas)

Aging2.0 OPTIMIZE (November 14 - 15, San Francisco)

Innovation in Longevity Summit (December 10 - 11, Washington, DC)

What's Next Boomer Business Summit  (April 16 - 17, 2019, New Orleans)

Age + Action NCOA Conference (June 17 - 20, 2019, Washington, DC)