MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
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Dear friends and colleagues,
Welcome to fall - and conference season! We are excited to be a featured speaker on longevity investment trends at the Global Capital Network Investor Conference on October 15 in Newport Beach, CA. We will also be attending HLTH in Las Vegas and look forward to seeing you there!
Of course, we are so excited to be organizing our What's Next Longevity Innovation Summit on the Power of Care. We already have an incredible line-up of speakers, investors, and innovators scheduled to attend and share. Register today to take advantage of the early bird discount!
Warmly,
Mary
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Register Now!
Registration is open for the What's Next Longevity Innovation Summit, taking place December 1-2 in Washington, DC. Sessions and events on December 1 will take place at the Milken Center and the December 2 program will take place at the National Press Club.
The theme of the conference is The Power of Care. Sessions include Economic Development and Caregiving, Investor Insights: Strategies and Priorities, Aging Policy Updates, Meeting the Needs of a Multigenerational Workforce, Innovation and Funding in the Government Sector, Care as Public Infrastructure, and more.
Sponsorship opportunities are still available. Contact us if you are interested in sponsoring.
| | What's Next Living Longer Better Smarter | |
Episode 100: A Boost for Your Body and Your Spirit – Should most people be taking GLP-1 drugs? Should we all be spending more time in nature? Mary and Fred welcome two best-selling authors. Dr. Michael Roizen’s latest is the upcoming You Getting Older – The Owner’s Manual For Your Golden Years. He keeps his followers up to date on cutting-edge research and medicine. They are also joined by Richard Louv, the award-winning, best-selling author of Noticing – Intimate Encounters With the Natural World. His insights are inspiring.
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Episode 101: Recognizing Alzheimer’s & Preventing Dementia Mary and Fred are joined by Daniel Kelly from NewDays.ai, which has developed “physical therapy” for the mind. Next, learn the warning signs of Alzheimer’s with Dr. Elizabeth Edgerly from the Alzheimer’s Association. The episode wraps up with Dabble Health co-founder and CEO Brooke Albright, who shares how you can try out the Mind Atlas app for free.
See the full list of What's Next Living Longer Better Smarter.
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Funding News
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NIA has launched the fourth NIA Start-Up Challenge and Accelerator. Applications are due January 15, and an informational webinar will be held December 3.
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Wellthy acquired family care provider Cleo for an undisclosed amount.
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AssistMe, a digital assistance platform for eldercare and nursing facilities, raised €6.5 million in funding backed by CRB Health Tech, Vorwerk Ventures, and SUM Ventures.
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Legato, a hearing tech startup, emerged from stealth with $12 million in funding to bring its AI-powered hearing-assistance glasses to market.
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Addus HomeCare Corporation announced an agreement to acquire the personal care division of AccentCare for $275 million.
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Inspiren raised $70 million in Series C funding led by NewView Capital to expand its AI-powered senior care platform.
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New Report on the Sandwich Generation
Close to one-third of America’s family caregivers are raising children under age 18 AND helping take care of an adult loved one who is aging or has a disability. This creates unique challenges – physically, emotionally and financially. Read more about these “sandwich” caregivers in AARP’s new report.
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Town Square Expands with New Centers
Town Square is expanding its innovative adult day services model, with new centers coming to Wilmington, North Carolina and Folsom, California. Its immersive, person-centered approach creates meaningful opportunities for engagement, connection, and purpose while providing valuable support.
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The Smarter Service a Finalist for Excellence in Technology Awards
The Smarter Service was recognized as a finalist in two categories of the 2026 McKnight's Excellence in Technology Awards for its resident fraud prevention program. Developed in partnership with BHI Senior Living, The Barrington of Carmel, and Trend Micro, the program combines engaging scam education, trusted cybersecurity tools, and Tech Concierge guidance to help older adults stay safer online. Learn more.
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Quiltt Continues to Be Recognized
Quiltt has continues it award momentum, including being selected as:
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A Silver Award winner for the McKnight's Excellence in Technology Awards, Resident Engagement & Recreation category
- A runner-up at the AgeInnovate 2026 Startup Competition in Nashville, TN
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A finalist for the Senior Housing News Product of the Year in the Resident Engagement, Experience & Lifestyle Technology category for its Quiltt Connection Board.
Additionally, Quiltt's participation in Village Capital's The Future of Aging 2026 program culminates with a pitch at the AgeTech DC Fall Gathering & Innovation Showcase on September 29 at 5:30 PM EDT. Attendance is free.
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Able Care Closes $3m Funding Round
Falls risk screening platform Able Care has closed a $3 million round. The funding supports expansion into home care, senior living, and hospital systems — markets where Able Care is already working alongside many friends and clients of Mary Furlong — and a broader set of integrations with channel partners such as EHRs, monitoring platforms, and other partners serving seniors. Together they make falls risk visible earlier, wherever an older adult is being cared for.
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Childfree Trust Wins Best Trust Award
The Wealth Management Industry Awards recognized Childfree Trust as the winner for the Best Trust Category. Winners are selected based on quantitative measures including scope, scale, adoption, and feature set, along with qualitative measures such as innovation, creativity, and user experience.
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CABHI’s Amplify is Accepting Applications
The Centre for Aging + Brain Health Innovation (CABHI), powered by Baycrest, is now accepting applications for Amplify, its commercialization and scale-up investment program for companies developing innovative solutions in healthy aging, brain health, dementia care, and improving healthspan. Access up to $600,000 CAD in investment funding to help accelerate growth and impact. Learn more and apply by October 14!
Also, check out CABHI’s new AgeTech Insights Report (in partnership with
the National Institute on Ageing, Alzheimer’s Society UK, and Toronto Dementia Research Alliance) about the gap between dementia awareness and action, and how technology can help people adopt brain-healthy behaviours.
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No More Downloads: GetSetUp Now Lives Right in the Browser
GetSetUp just removed the single biggest barrier standing between "signed up" and "showed up": the app download. Members and Guides can join sessions exactly as they always have, but the live sessions now open right in the same browser tab -- no separate app, no new account, and nothing to install. We continue to make class accessibility for an aging population our priority.
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NuAIg to Co-Present at LeadingAge Annual
NuAIg will co-present a session at LeadingAge Annual 2026 (October 25–28, Philadelphia) focused on AI adoption in senior living. CEO Vipin Bhardwaj will be joined by Mark Lenhard (United Methodist Communities), Evon Bergey (COO, Landis Communities), and Renee Bernasconi (CEO, Seabury) to share how operators can move from pilot projects to enterprise-wide AI adoption.
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SilverRide Commits to Its Technology
SilverRide appointed David Moellenhoff to its Board of Directors to add platform and scaling expertise. Moellenhoff cofounded SalesForce in 1999 and served as its Chief Technology Officer and principal architect through 2009. It follows the company’s recent appointment of Sooketoo Bhuta as Chief Product & Technology Officer and signals a commitment to building the technology platform behind assisted transportation at scale.
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Books, News, Reports, and Events
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Read a Q&A with Vivalon’s CEO in Aging in America News.
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The CMS and FDA announced the RAPID (Regulatory Alignment for Predictable and Immediate Device) coverage pathway, a new program designed to fast-track Medicare coverage for breakthrough medical devices.
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SCAN Health Plan, which currently serves 460,000 members, is partnering with Costco to offer Medicare Advantage insurance products to Costco members.
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Read the National Institute on Aging's Dementia Care and Caregiving Research Summit Report, which highlights research gaps and opportunities in dementia care.
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The U.S. senior housing industry faces a growing supply crisis, with an estimated need for more than $1 trillion in cumulative investment through 2050 to keep pace with the significant growth of the aging population.
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PHI's latest report found that the U.S. will need to fill 9.6 million direct care job openings over the next decade.
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The Aging2.0 Global Innovation Search (GIS) is seeking innovative startups that help improve medication safety and adherence for older adults. Aging2.0 will host a virtual pitch competition featuring 6–8 finalists. Winners will have the opportunity to advance to the Global Innovation Showcase at OPTIMIZE in Fall 2027. Fill out an interest form today.
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