How ZYN's Social Media Strategy is Driving Teen Nicotine Addiction
This week’s episode of The Screenagers Podcast features a conversation with leading tobacco industry researcher Dr. Robert Jackler (who is in Screenagers Under The Influence, talking about JUUL’s marketing tactics) about ZYN, the oral nicotine pouches showing up all over social media. And it got a bit emotional for me.
As a doctor, I often see people struggling with some form of addiction. It’s a vicious cycle from which big tobacco companies make big money.
Dr. Jackler and I speak about the dangers of ZYN and nicotine pouches in general, how companies sneak into the social media feeds of teens and young adults with hashtags entirely unrelated to nicotine products, and how to help those already hooked.
ZYN, named to sound like Zen, is being pushed as a harm-reduction alternative to cigarettes. Yet, in reality, they are another product being marketed to adolescents with deceptive tactics to get them hooked on Big Tobacco products. Below, I share part of my conversation with Dr. Jackler.
Listen to the podcast here
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