Finding Hope

I must confess as optimistic as I am about life in general and the future of our world, these past months have been
a bit challenging keeping the light of hope alive daily.
Each morning I review my gratitude list and add a few more for good measure. Some days I had to stretch a bit until I found that ray of hope on which to build. 
Then, one morning, after skyping with my son and grandson Finn, I realized I was looking too hard and in all the wrong places. Hope is everywhere around us. It is especially in the young ones who surround us. 

In our book, Living Brave…Finishing Strong, Mary Beth and I highlighted several young ladies. The two youngest were Kate, seven, and Kimmy, thirteen. 
Allow me to introduce you to Kimmy: ‘My name is Kimmy, and I am a thirteen-year-old fashion designer of Sloane Designs. At the age of five, I knew I loved fashion, and by the time I turned eight, I found resources for it!’
Currently, Kimmy is getting ready to begin high school and is still working on her designs and her business website by renovating it and adding more relevant information. She is not presently producing, but she is looking forward to going back to the manufacturing center and working. 

Kate, age seven, was born with Congenital Diaphragmatic Hernia. She was diagnosed at her mother's twenty-week ultrasound and was told Kate was on the severe end of a congenital internal defect that has a fifty-percent survival rate.
Kate’s mother, Jana, wrote this for us to share: "Kate’s excited to get back to school online and 'see' her friends (via the internet) in third grade in September. We’re also doing virtual dance classes and Girl Scouts this year and making the most of staying home! She and her brother, Jack, are becoming even more connected through all of this togetherness - little best friends."
Mary Beth’s granddaughter Skylar, who is seven and lives in New York, recently started a new business, The Bird Investigators.   It began during the quarantine because she and her friends and their moms were spending so much time social distancing in the park. They decided they wanted to help people learn more about birds and feathers. I actually sent The Bird Investigators a feather I found and was very curious about the white polkadots on the small brown feather. Skylar sent me a video via text and identified the feather as a Gila Woodpecker. I was impressed.  Skylar is serious about her business, quick to respond, an excellent researcher and quite articulate in her text. Amazing!

My friend Mary Lee is the grandmother of Maddy, also seven. Maddy lives outside of Denver with her parents and brother Henry. This year Maddy learned to manage a budget for back to school shopping. She made her own decisions on how to spend the money her parents provided. She could have added some of her own saving for a splurge item, but decided she didn’t really ‘need’ it.
Maddy’s mother created a science project for her and her brother Henry this summer. They would nurture baby caterpillars in large cups. The cups were placed in a glass terrarium in a darkened and quiet room. When they emerged from a chrysalis, they moved them into a large blue net habitat. Finally, the day came when they would release them as butterflies. Two remained at the bottom of the habitat, unable to open their wings. Maddy was not concerned about them, and she instructed her grandmother Mary Lee, "only the strong ones will survive" it’s Nature’s Way". 

I have many more stories similar to these, but do not have the space to share them all. A special thank you to Alice, Linda, Sharon, and other grandmothers whose grandchildren fill their lives with hope daily.  Revisiting ‘Hope’ I came to the conclusion there are millions of ‘young ones’ similar to Kimmy, Kate, Skylar, and Maddy who are depending on us to keep the fires of hope bright for their future. We are here to hold the feeling of expectation and desire for certain things to happen for the upcoming years……and they will come, and they will be good. 
Let us also remember Maddy’s words, ‘only the strong ones will survive, it’s Nature Way’. Be strong, be safe, fuel your hope and live brave. 

Dear Son, Dear Mom: Thoughts I Wanted You to Feel

Dear Son, Dear Mom: Thoughts I Wanted You to Feel, a collaboration between Hilda and her son and a #1 Amazon bestseller, is now available on Amazon.

The heartfelt book is a true tale of an uncommon birth of a mother's son and the dramatic events that ensue. Through a series of events, their relationship is broken and the account of recovery begins. Ultimately, mother and son recover from their brokenness and bond with absolute love for each other. Together, they are Somebody.

Eufora Product of the Month

Eufora Leave-in Hydration

Weightless, protein-rich, daily leave-in moisturizing treatment. Provides hydration and frizz control without added weight.

Snip Tip: In the past months, clients are considering growing out their hair color. Please do not feel as if you have to look terrible for the next year to accomplish the grow out. We are here for you. Come by for a consultation and let’s see if you are a good candidate at this time for the process of going natural. We will be happy to assist you. 

Yes, We Do Waxing!

Are your eyebrows a little out of control? A nicely shaped eyebrow adds lift to your face and makes the eye appear larger and more youthful. Contact us for an appointment.

You Will Love This Under-Perm!
Many of our clients are seeking a little extra body and the way we achieve it is with an under-perm. Watch the video to see the results!

We are so enjoying our new clients. Here's an example of a cut and style.
The Cut


First of alldon’t let anyone stop you or say you can’t do it. Give these people a healthy respect and see if you can learn from them, but don’t let them or anyone stand in the way of your dreams. Go and get it, even if the ‘it’ changes, which it will. Set your waypoint and go, go and go.”

Jane Spicer, Living Brave…Women in Business 


And speaking of HOPE, nothing gives a person confidence and hope more than an education in a career that will serve them a lifetime. It certainly has for me. As you know 50 years as a hairstylist speaks volumes. Today more than ever, I am grateful and proud to be in an industry that serves the public both through beauty and emotional care.  

Help me fuel the lives of those who are attending Cosmetology School at Gateway Community College.

Dr. Hilda Villaverde Hairstylist Scholarship Endowment
For those who wish to donate you may do so online: or by check payable to Maricopa Community Colleges Foundation. Mail to: GateWay Community College, 108 N. 40th St., Phoenix, AZ 85034 

Thank you for investing in our next generation.

Pluma Book Club
The Book Woman of Troublesome Creek
by Kim Michele Richardson 
"…a hauntingly atmospheric love letter to the first mobile library in Kentucky and the fierce, brave packhorse librarians who wove their way from shack to shack dispensing literacy, hope, and — just as importantly — a compassionate human connection.”

A special thank you to our Pluma clients. Our salon has been experiencing a tremendous number of referrals. We appreciate your trust in us and we are grateful for your friends, family members and the strangers that stop you at church and the grocery stores to comment on your hair. When you look great, we feel great!

And if you are seeking services of any kind, we are a great resource for everything from plumbing, reupholstery, painting, massage, and more.