PLUMA SNIPPETS September 2022

A Life Worth Living

At the age of 17, in my junior year of high school in Ajo, Arizona, my goal was to attend cosmetology school in Phoenix. A year later and a month before my senior graduation, I knew I did not have the funds I needed and withdrew my application in a letter to the school. Fortunately for me, in their reply, I received a full scholarship to the cosmetology school. How well I remember my gratitude for the gift of a career that would sustain me for a lifetime. 

The beauty industry has taught me the value of relationships, the benefits of education, the skills of technology, management, patience and competence. Although it is certainly a work in perpetual progress, because of the scholarship, I have lived a life worth living. 

As a hairstylist for over 50 years, I know the sacrifice and challenges many students face as they reach for their dreams.  Three years ago, to celebrate my 50th anniversary in the beauty industry, I started the Dr. Hilda Villaverde Cosmetology and Hairstylist Scholarship at GateWay Community College. My dream is to ensure that finances do not prevent any graduate from getting their cosmetology license. The response has been overwhelming, and we are now only $3,000 away from making this fund an endowed scholarship. That means the annual interest earned on the endowment balance will help up-and-coming hairstylists for years to come. Will you help me achieve that goal?

GateWay Community College serves a large population of minority, first-generation, low-income, and adult students. While financial aid is available to help students pay for tuition, license fees are an expense that come after graduation, at a time when many students have no income. Your gift will help ensure students are able to pay for their license and pursue a career as a hairstylist.

Please consider making a tax-deductible gift online.  Your donation is tax-deductible and will help change the lives of students today, tomorrow and for years to come.

Since I started the scholarship at GateWay, I have visited the cosmetology school several times to meet with the director, instructors and the students attending. I am impressed by the attention, education and genuine direction each student is given. When the students graduate from this course of study, they are well prepared.

Thank you for your generosity,



*You may also make your gift by check made out to Maricopa Community Colleges Foundation (MCCF) Dr. Hilda Villaverda Cosmetology and Hairstylist Scholarship and mail to:

GateWay Community College

AF 220 Development Office

108 N 40th Street

Phoenix, AZ 85034

Eufora Product of the Month


A reminder; please consider brushing your hair thoroughly nightly.  Using a good ‘wet brush’ (this is a brand name, not a wet brush) brush hair thoroughly 100 times. This is not an old wive’s tale; it is very healthy for your scalp and for lifting healthy oil from your scalp to your hair. And it’s relaxing. 

Six benefits of brushing hair:

1.     Imparts a healthy shine. Your scalp produces natural oils to keep the hair nourished and shiny. Brushing distributes the natural oils across the strands.

2.     Stimulates the scalp. Brushing my improve blood flow to the scalp and promote healthy air growth.

3.     Gets rid of impurities. There is residue on the scalp from styling products. Brushing hair helps remove the residue from the scalp. 

4.     Detangles the hair. Brushing is the best way to keep the hair detangled and minimizes hair breakage. 

5.     Makes styling easy. Brushing keeps hair smooth and neat. 

6.     Removes loose hair strands. We shed about 100 – 150 hair strands daily, depending on the hair length. Bruising hair helps clear up the loose strands. 

Quote of the Month

I have found that among its other benefits, giving liberates the soul of the giver. Maya Angelou

Yes, We Wax!

Are your eyebrows a little out of control? A nicely shaped eyebrow adds lift to your face and makes the eye appear larger and more youthful. Contact us for an appointment.

Samantha is Taking Clients

A reminder that our talented Samantha is taking clients for haircuts, color, highlights, lowlights, balayage, and blow drys!

Samantha's luscious color and beautiful waves

Samantha's beautiful blonde highlights, lowlights, and stylish cut

Samantha's lovely red toned color, cut, and style.

Pluma Book Club

The Paper Daughters of Chinatown by Heather B. Moore

Based on true events, this powerful story about a largely unknown chapter in history and the women who emerged as heroes. Set in San Francisco in the late nineteenth century. 


Culinary Creations by Connie
Recipe of the Month

Connie Thibault.jpg

Chicken Quinoa Salad

This month Connie features a delicious chicken

salad. The perfect dinner salad for these still warm evenings. Gluten free and tasty without the chicken if you desire a vegetarian salad. Click here for Connie's recipe.

LaRae Whitehead

My dear friend and client of over 50 years, LaRae Whitehead passed away on August 30th.  LaRae was not only a client but a mentor.  It was LaRae who encouraged me to read to further my knowledge and education.  Little did she or I know at the time that I would not only love reading, but would write and publish 11 books!

May LaRae Rest In Peace and may each of you know how much I truly appreciate you and learn from you as well.

Thank you for your referrals and if you are seeking services of any kind, we are a great resource for everything from counseling services, plumbing, upholstery, mortgage refinancing, painting and more. We've got someone for everyone and if we don't, we'll find them for you.

Mission Statement: At Pluma we create lasting beautiful days in every client's life through healthy, gorgeous hair. We Anticipant-Listen-Connect and Deliver results.