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September News from Conscious Capitalism Great Lakes Bay Region
Create win-win-win solutions. Pioneering naturalist John Muir observed that, "When you tug at a single thing in nature, you find it attached to the rest of the world." Such is the case with business which is an intricate and interconnected web of relationships. Unlike some businesses that believe they only exist to maximize return on investment for their shareholders, conscious businesses focus on their whole business ecosystem, creating and optimizing value for all of their stakeholders, understanding that strong and engaged stakeholders lead to a healthy, sustainable, resilient business. They recognize that without employees, customers, suppliers, funders, supportive communities and a life-sustaining ecosystem, there is no business. Conscious Capitalism is a win-win-win proposition which includes a healthy return to shareholders.
Critical to achieving your purpose is to value and care for EVERYONE that touches your business. This includes your 1) employees, 2) customers, 3) suppliers, 4) investors, 5) society, and 6) environment... sometimes that even includes your competition. As we move our attention towards embodying the tenet of Stakeholder Orientation this fall, we invite you to motivate all stakeholders by creating "win-win-win" outcomes for all who are impacted by your business's decisions.
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