Duetto RMS Re-think Series: 3rd of 3

In our previous blog When Do You Sell Out?, we wore the shoes of a (fictional) couple looking to book a last-minute, short anniversary stay at three different hotels. Because the couple was booking late, only one of three desirable properties was open - and they ended up with the room they wanted (and more). Comparing the couple’s nightly rate to the competition who sold out earlier, the “winning” hotel cashed in big by adopting a pricing strategy that their competitors didn’t - all the while holding occupancy lower than the others to better optimize resources.

By Isaac Collazo STR

With fewer students and families on spring break vacations, demand for hotel rooms in the U.S. dipped in the latest weekly performance results, but the hotel industry at large and several markets still achieved metrics that were among the best for the pandemic era.

For the week of March 20-26, U.S. hotel industry occupancy was 65.5%, a 1.3% decrease from the prior week when the largest percentage of students in kindergarten through 12th grade and colleges were on spring break.