RUTGERS FOOD INNOVATION CENTER | FEBRUARY 2024 NEWSLETTER

Future Food Hub

Setting the Table for 2024’s Top Food and Beverage Trends

In 2024, the culinary landscape is evolving, with a kaleidoscope of flavors and innovative approaches to gastronomy. Specialty food trends have taken center stage, reflecting a dynamic fusion of global influences, sustainability concerns, and a growing emphasis on health and wellness.

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Gen Z's obsession with caviar bumps has fueled a surge in sales of the luxury food. The trend has manifested in myriad ways, including a partnership between Pringles and The Caviar Co. to offer $140 “Crisp and Caviar” flights, reported New York Post. Full Story ⟶

Exotic soups and foreign flavors are set to highlight menus in 2024, according to industry experts, as consumers increasingly crave spiciness, reported The Food Institute. Full Story ⟶

Mycelium based alt-protein producer Meati Foods announced a significant retail expansion of its Eat Meati line of products in Target stores across the U.S. Driven by accelerating demand and repurchase rates of up to 60%, the company aims to be in 8,000 retail doors by summer 2024, nearly tripling its current store count. Full Story ⟶

What Does the Veggie Grill Acquisition Signal for Plant-Based? Plant-based chain Next Level Burger has acquired Veggie Grill from vegan investment fund VegInvest. The Food Institute spoke with industry analysts to unpack the potential ramifications of this transaction amidst ongoing financial challenges for plant-based and the restaurant industry at large. Full Story ⟶

Caesar salads and caviar; smaller menus and wilder dishes; mission statements and attention to labor and wages. These are the menu trends sweeping America’s restaurants, and there’s a lot more where that came from, reported The New York Times. Full Story ⟶

Pass the bok choy – Asian restaurants dominated Yelp’s 2024 Top 100 Places to Eat in the United States list, which released today. One-quarter of the listings were for Asian, Asian fusion, or Southeast Asian food; California had the most restaurants on the list (18) followed by Florida (13); the top place to eat is Tumerico, in Tucson, Ariz., reported Restaurant Business. Full Story ⟶

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Food Safety Training Courses

Hazard Analysis and Critical Control Point (HACCP) Certificate Training

May 21-23, 2024 | Virtual | $695

This 20-hour class given over 2.5 days covers information needed for writing a Hazard Analysis Critical Control Point (HACCP) Plan as required by USDA for FSIS-regulated meat, poultry, or egg products or for those producing foods under GFSI-format 3rd party audits requiring a HACCP certified individual to oversee their food safety plan. This course will give participants information for creating, implementing, and documenting a HACCP program.

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Preventive Controls for Human Foods (PCQI Certificate Training)

March 4-6, 2024 | Virtual | $649

Food safety training is a core capability and competency of the Food Innovation Center at Rutgers University (FIC). With the issuance of new regulations resulting from the Food Safety Modernization Act (FSMA), the FIC is one of the first centers in the country to offer training in Preventive Controls for Human Food (PCHF), consistent with the principles of the US Food and Drug Administration (FDA) and the Food Safety Preventive Controls Alliance (FSPCA). The course includes 20 hours of classroom instruction over two and a half days. Participants in this training will be required to take a test and will earn an official FSPCA certificate for becoming an FDA-recognized “Preventive Controls Qualified Individual” (PCQI) with the credentials for creating an FDA Food Safety Plan with hazard analysis and risk-based preventive controls. 

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Partner Profile

Grassi Advisors

After more than 40 years of business growth and industry change, Grassi has redefined what it means to be an advisor and accountant to today’s businesses and individuals. We thrive on helping you solve problems, plan for growth and prepare for the future – all while remaining fully committed to reducing your tax liabilities, easing the financial audit process and preserving your wealth.


Grassi was founded in 1980 by Louis C. Grassi, with only an empty filing cabinet and a desk. Since then, Grassi has grown to become one of the nation’s largest accounting firms with more than 450 employees and nine office locations in the U.S. and Italy. Our team of experienced CPAs, CFOs, business consultants, forensic accountants, valuation experts, trust and estate specialists and tax advisors offer strategic advice and customized solutions to overcome all obstacles standing in the way of your greatest success. We do this through our commitment to add Strength in Certainty to every business decision and financial move you make.

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Contact Nolan Lewin at nl95@njaes.rutgers.edu.

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THIS NEWSLETTER IS POWERED BY THE FOOD INSTITUTE