If you have been to a forum anytime in 2023, you've heard me ask panelists to, "Use ONE WORD to describe the Westside."
Why one word?
I started asking this question at our Legislative Reception back in January. I wanted to get a sense of how legislators were approaching the session and knew I would ask them the same question when session was over to see how their view had changed.
Asking someone to use a single word to encompass a region - or a state when I ask about Oregon - is more than just a rhetorical device. It is an effort to capture something more - something bigger. Are people feeling hopeful or frustrated? Are they feeling heard or ignored? Are we headed in the right direction or the wrong direction?
If I were to answer that question today, right now as I write this, my one word for the region would be Déjà vu.
Let me explain. As we prepare for WEA's 25th Anniversary we are digging deep into the archives and pulling out reports and testimony from decades past. The repetitiveness is unnerving, year in and year out, decade after decade, the same messages being delivered.
There is the ever louder call for more industrial land.
The understanding that manufacturing is critical in order to grow the middle class.
The struggle of our local jurisdictions to grow their revenue base, given the stranglehold of measures 5 and 50, to keep up with service demands.
We have documents from 22 years ago, and from 10 years ago, and from 5 years ago all delivering the same message: the Westside needs room to grow and should be directing that growth, whether through expansion of the growth boundary, through smart land swaps or through well placed employment lands. No one knows the Westside better than the businesses, jurisdictions and residents of the Westside.
As we head into autumn, I hope you are taking time in the coming months to join the critical conversations we are hosting at WEA. Our committee topics and forum panels have been curated to get to the heart of what we need to feed and care for our economic ecosystem - which in turn provides the supports we need for a healthy community and a growing middle class. (see below for several opportunities to engage)
I am hopeful that by the end of 2023, my one word will be forward looking. In the meantime, what is your ONE WORD? Please join us, take a moment to let us know. We will be reflecting back on these words during out November State of the Westside report.
Join us, activate your membership, reach out to me directly. Let's work together to ensure the voice of the westside is unified, strong, and hopeful.
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