|
Greetings!
She got invited to Necker Island. Richard Branson's private island. The kind of invite most people would cancel anything for.
She said yes. Then she checked the dates.
It clashed with a trip she'd already promised her kids - the White Cliffs of Dover, to see the old World War Two hospitals.
So she said no to Branson.
That's Amelia Sordell. She built Klowt, a personal branding business, from nothing to £2 million a year. She grew her LinkedIn following from 1,500 people who barely knew she existed to nearly 300,000. And she wrote the book on personal branding - literally.
But her real point isn't about LinkedIn tactics or content plans.
It's this: being known beats being the best. Every time. But only if people can trust your word when keeping it costs you something.
Amelia built a clothing brand in her twenties and watched it fail. Then she spent nearly a decade drifting before she started Klowt. By year three, the business was doing £2 million. She also burnt out completely.
"I'd built a prison for myself," she says. "Which I then called my business."
She rebuilt everything - not around a bigger number, but around what an ordinary morning in her garden actually felt like.
She talks about why the words "personal branding" make her uncomfortable even though she wrote the book on them. About the six weeks she chased viral content and lost 72% of her leads. About being told at school, as an undiagnosed dyslexic, never to write for a living. And why 20% to 30% of new business at Klowt now comes from ChatGPT and Claude recommending her.
This one's for you if you're not posting because you're scared of being judged. If you've gone after viral content and wondered why it didn't turn into customers. Or if you've hit a number you were aiming for and felt nothing when you got there.
No five-step system. Just an honest conversation about the decade it took her to stop caring what strangers think.
| 
