This Candid Blog focuses on communicating impact in a grant proposal, but the lessons can be applied to any funding request from a capital campaign case for support to a corporate sponsorship application. In short, the most impactful stories include both qualitative evidence such as personal accounts of how your agency betters people's lives and quantitative data, that is real metrics demonstrating both the program or project need and the expected results that will be achieved with the donor's support! | 
