Recently, Sheshunoff Online Compliance Consulting clients received our Compliance Alert that highlighted recent CFPB guidance on surprise deposit account fees. That guidance was focused on returned deposit item fees, as well as unanticipated overdraft fees. As voiced within the guidance, and at a high level, concerns with fees that a consumer cannot reasonably avoid can constitute an unfair practice.
While the CFPB guidance is directly impactful to the financial industry, stakeholders should be aware that the White House has their own initiative on junk fees and related pricing practices. As that initiative is leading the charge, it’s important to be aware of what it contains.
What is the President’s initiative?
As noted in an October White House blog post, President Biden has “called on all agencies to reduce or eliminate hidden fees, charges, and add-ons for everything from banking services to cable and internet bills to airline and concert tickets.”
The blog provides some background on what the Biden-Harris Administration means by “junk” fees and what they are doing about them. As current and future guidance on this topic is likely to impact the financial industry, it’s important to consider the overall White House initiative.
What does the White House mean by “junk” fees?
As shared in the White House blog post:
“There is nothing wrong with a firm charging reasonable add-on fees for additional products or services. In the interests of customization, firms should be free to charge more to add mushrooms to your pizza or to upgrade you to a hotel room with an ocean view. However, in recent years we’ve seen a proliferation of “junk fees” – a category of fees that serve a different purpose. They can be defined as fees designed either to confuse or deceive consumers or to take advantage of lock-in or other forms of situational market power.”
The post goes on to suggest that the following fees and practices likely fall into this category:
- mandatory fees that often hide the full price,
- surprise fees that consumers learn about after purchase,
- exploitative or predatory fees, and
- fraudulent fees.
Also, the post shares that “a sample of some fee categories where junk fees appear to make up significant fee revenue” include:
- credit card late payment fees,
- bank overdraft and non-sufficient funds (NSF) fees,
- hotel resort fees,
- airline baggage and change fees, and
- cable hidden fees.
How is the Biden-Harris Administration taking action on junk fees?
At a high level, actions the administration has stated they have already taken include:
- eliminating unfair banking fees,
- supporting additional CFPB actions on bank and credit card fees,
- taking aim at junk fee practices that span industries (through FTC action),
- restricting junk fees charged by auto dealers,
- requiring airlines (and airline search sites) to disclose fees up front,
- requiring broadband nutrition labels (through FCC action), and
- reducing the cost of shipping goods.
Our readers are encouraged to read more about the President’s initiative here.
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