November 27, 2023

Your Business News & Updates

The City of Laguna Niguel proudly provides timely news, information, resources, programs and updates for our business community.
Visit our Economic Development Webpage

Shop and Dine Laguna Niguel and Win

Part of an effort to support local businesses, the Chamber’s Shop, Dine and Win Contest is simple: Save your receipts from anything you purchase from any business in Laguna Niguel and enter the contest.

Learn more at

How to Create a Marketing Plan for Your Small Business

If you’re overwhelmed by the many marketing choices for your business and are not sure how or where to spend your time and money, this is the live program for you. Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

In this SCORE webinar at 1 pm (EST) on November 30, professional marketing coach and expert Patty Ross will help you create a marketing plan, define your brand, determine your audience and find where to advertise to get a positive return on investment.

A well-executed marketing plan will help you:

•            Define your businesses strengths, weaknesses, opportunities and threats

•            Set goals for marketing your business

•            Define your target audience

•            Create your Unique Selling Proposition based on competitor analysis

•            Measure and Optimize your Marketing Efforts

•            Define your brand with proper visuals and messaging

•            Determine the tools you will need to execute your marketing plan

Live attendees will receive free business resources and a link to this webinar recording. Register here today.

We Want Your Input

Laguna Niguel is updating its General Plan, a blueprint for our future. The City needs the input of residents and businesses to ensure it reflects the values and priorities of our entire community. With your help, we can plan for tomorrow.


Visit our project website at


If you haven’t already, please complete the Strategic Plan & General Plan Update Survey at

Valuable Free Program for Businesses and Employees

Join the Orange County Workforce Solutions for its Incumbent Worker Training, a valuable program aimed at upskilling your workforce, preventing layoffs, and paving the way for career advancement and increased income mobility.


You are eligible to participate if your business operates in a competitive, high-growth industry and meets cost-sharing requirements. Whether you're a non-profit or a private entity, this program is designed to strengthen your workforce and ensure you're equipped for success.

For employees, the program is their chance to enhance their skills, secure their job, and unlock new opportunities. If you've been with your employer for at least six months, you meet the criteria for participation. Don't miss out on this career-boosting opportunity.

For more details, contact 714-480-2963 or

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