Dear Small Business owners,

It's that special time of year again - we're not referring to the holidays, but something that can bring much longer lasting long-term joy. PERFORMANCE REVIEWS!

Big wins, fulfillment and joy happen when we step away from the job and focus on our most important assets, our people. A basic but effective method is to ask "what should we should START, STOP, or CONTINUE?" You can also ask your team members what they think they should START, STOP or CONTINUE in their role.

For other performance review examples and to discuss ways to attract, retain, and build culture in your team don't hesitate to reach out to talk with a SBDC advisor. [email protected] | 434-295-8198

Happy Thanksgiving!

-Rebecca Haydock, CV SBDC Director

ENTREPRENEUR SPOTLIGHT
CV SBDC is hiring!
Join the Central Virginia SBDC team!

The CV SBDC team is looking for a new Client Services Coordinator/Office Manager. This position supports the Central Virginia Small Business Development Center’s mission by managing the client experience and working closely with our whole team. As the first point of client contact, this position is key to establishing a professional CV SBDC experience for internal and external partners.

Are you passionate about working with entrepreneurs and helping small businesses thrive? Do you like working in a team environment where everyone is important to the success of the team? Apply today!
Website Jump Start
Do you need a business website? CV SBDC can build yours, FREE.
Check out our Website Jump Start Portfolio to see examples great websites we've created with local businesses, and apply today for yours!
Featured Upcoming Events
Ready for the Tidal Wave of Customers and No More Cookies?
December 11, 12:00-1:00pm

Not the chocolate chip kind, the digital tags kind! Learn from digital marketing experts about new options to replace cookies in the digital world and how to prepare for the customer comeback.

Presented by The Fellows Group
Entrepreneurship Series
available to all small business owners and aspiring owners

This series will be offered again in 2022.
Completion of all sessions and "homework" can result in an Entrepreneurship Certificate from SBDC.

Session 1: Starting Your Business
Dec 7, 10:00am - 12:00pm
Designed to be accessible to all entrepreneurs regardless of experience or comfort level. Explore your position as the founder and the tools that will help you on your way to success.
Session 2: Marketing, Sales, and Your Brand
Dec 16, 6:00 - 8:00pm
Tools and strategies to plan your launch, identify market fit, and marketing and sales development, planning, and execution will be covered.
Session 3: Business Model and Pricing
Jan 13, 6:00 - 8:00pm
Find a business planning tool that works for you and explore the operational and logistical needs of starting your business, including pricing strategies.
Registration coming soon
Session 4: Cash Flow, Record Keeping, and Funding
Jan 20, 6:00 - 8:00pm
This final session pulls everything together with tools to help you manage the lifeblood in your business - CASH. We will cover other forms of recordkeeping, how to make it work for you, and the various sources of funding.
Registration coming soon
Classes can be taken in any order. Session 1 has a $5 administrative fee. There is an additional $15 fee to complete the Entrepreneur Certificate. Interested entrepreneurs can take the full series as part of the Entrepreneur Certificate offered by the Central Virginia SBDC. For more information about the Entrepreneur Certificate, email [email protected].
The goals of this series are: to protect your assets by avoiding common pitfalls; a draft business plan; preparation for potential financing applications; and, confidence for positive cash flow to succeed in a business that supports you and achieves your goals.
Access the CVSBDC Events Calendar and statewide training offerings
#ShopCICville for #SmallBusinessSaturday
#SmallBusinessSaturday is Nov 27. It's the perfect time to shop small, shop local, and shop with CIC!  CIC is hosting its first #ShopCICville, an online campaign, to tell the world about the amazing businesses of its graduates. While you're holiday shopping, if you spot a CIC decal (pictured above), snap a picture (of it or with it), and support the business! Post and share all day long on Nov 27. Tag @cicville and use "#shopcicville" in your post's caption. Stay connected on social media to see your posts and discover other CIC businesses who can help you tackle this year's gift list!

For more info or if you're a CIC alum in need of a decal, please contact [email protected].

Central Virginia Small Business Development Center | Visit our website
Charlottesville main office phone: 434-295-8198 Culpeper direct phone: 540-727-0638
Culpeper office: 803 South Main Street, Culpeper, VA 22701