January 4, 2019 - Issue 19-01

 Good Afternoon  ,

Is your gut feeling a good guide to making business decisions? 

Like so many things, one answer is...

It depends. 

Jessica Stillman recently reviewed a study by Nobel Laureate psychologist Daniel Kahneman. Here's what she took from that study. 

According to Kahneman there's a big difference between: 
  • The situation where the experiences driving your intuition are fairly common, and
  • One where those experiences are memorable but infrequent.
Also, consider whether the feedback from your decision is quick, or far down the road.

Hiring people is one area where it's often been suggested that a decision be tested by asking yourself, "Does this feel right?" The same test could be applied to deciding whether or not to do a relatively simple business deal.

Kahneman suggests that personal relationships, such as marriages, can offer situations where you should almost surely go mostly with your gut.

Major decisions, like going into partnership with someone or another company, should probably be made with hard information. Even then, doing a deal where the numbers add up, but it doesn't "seem right", could have disastrous results. 

It's happened to me!

That could be for no more reason than, "You get what you think about", to paraphrase Earl Nightingale

Or, maybe that the faint voice nagging in the background was driven by something important that you, or I, didn't consciously recognize.

Seems the bottom line is...

Pay attention to those nagging feelings, and be careful!

Enjoy reading! I hope 2019 is off to a good start for you and the people important to you.

John Stevens


Have a gut feeling about decisions made, or tested, with intuition? Let's talk about it. Or just reply to this message with your thoughts.

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About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

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John B. Stevens, Freelance Copywriter

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