Exhibitor Newsletter Sponsored by:

The Toronto Boat Show 'Show Day' newsletters are sent out every morning at 7AM. If you have not received the newsletter, or you would like to add someone to the distribution list, please email Wendy wmccaroll@canadianboatshows.com.

Click here for past newsletters.

The Toronto Boat Show opened at 10AM Saturday, January 18th after a very successful Media Preview Day on Friday.

Dozens of media outlets and photographers attended covering NEW marine products and the many events showcased at the show.

Additional media is expected opening weekend and Monday. We will continue to provide media re-cap summaries including videos and links in the coming days.

Below are video clips from some of the media that attended Friday.

Every year, the Toronto Boat Show consistently delivers qualified attendees via comprehensive and encompassing marketing, advertising and public relations campaigns. 

In today's newsletter we provide a top-line summary of the campaigns including sample ads. As the show continues, we'll highlight some of the public relations and media results. 

So please stay tuned to the daily 

Show-Day Exhibitor News!

PROVINCE-WIDE RADIO COMMERCIALS

Commercials with a strong call to action are running on radio stations across Ontario. An additional spot supporting the show’s special GO Transit pass will also air in areas serviced by their network of trains and buses.

Click on each button to listen to a few audio examples: 

TORONTO RADIO: 30-second spots with these 16 Toronto stations, plus promotions including exhibitor prizing, VIP weekend trips to the show and ticket giveaways including coverage on-air and/or online.

In addition is Canadian Traffic Network, where our sponsorships will run on 17 stations; including many listed below plus New Country 93.5 and Hot Country 88.5.

OUT OF TOWN MARKETS: More than 60 Radio Stations

Out of town markets across Ontario are a key component of the show's advertising - with extensive radio running in the following markets, including show spots and contests:

TV & BILLBOARDS

CP24: Ad placements in the Headline, Traffic & Weather boxes

 8 BRIDGE BANNERS

Over major bridges leading into Toronto 

SOCIAL MEDIA

Our social media platforms include Facebook, Instagram and X (formerly Twitter). Budget has been allocated to complement posts, aggressively extending reach to much higher numbers of boaters and potential show attendees. 

We continue to promote the hashtag #TOBoatShow and encourage boaters, exhibitors and presenters to do likewise. 

TORONTO BOAT SHOW & GO PARTNERSHIP 

The Toronto Boat Show and GO Transit have partnered to provide attendees

with an easy and affordable way to attend the show. 

Consumers have been encouraged to take GO Transit to the Boat Show with

Combo Tickets, a great way to save on parking and avoid the traffic.

As our partner, GO Transit has been equally advertising this partnership via their website and social media feeds, providing tremendous promotion for the Toronto Boat Show. 

GO TRANSIT WEBSITE: Get to the Toronto Boat Show with GO Transit! 

EXTENSIVE PUBLIC RELATIONS AND PROMOTION

Throughout the next nine days we'll share updated

results of our PR and promotion efforts! 

ALL unauthorized vehicles on Manitoba Drive and in the east and west loading docks during show hours will be tagged and possibly towed if left unattended.

The parking fines have been increased by the city of Toronto and they are significant. Plan ahead and please take precautions to avoid paying fines.

Just a reminder on the rules:

• Unloading at back doors is possible 2 hours before the show opening times and after the show closing times. Maximum grace period is 30 minutes.
• Please make sure someone stays with the car or truck all times to avoid unnecessary fines and being towed. 

Refer to the Show Days Parking Map for designated

show-day parking areas for your 9-day parking pass.

OPEN EARLY!

Greekery Bake Shop (Mariner's Marketplace)

Serving Coffee starting 9AM weekdays | 10AM weekends

OPEN 11AM ON WEEKENDS | 12PM WEEKDAYS

Urban Deli, The Bean, The Slice, Grill House (Halls A-C concessions)

Pizza Pizza TWO locations (Swing space between Heritage Court & Mariner’s Marketplace, and Cottage Country.)

Food Truck Court (Mariner's Marketplace)

Muskoka Bar and Food (Cottage Country)

Hot Chocolate S'Mores (Discover Camping & Boating #150, Heritage Court)

OVG Bars

Golden Hour Sunset Lounge (Dockside Lounge at the Lake)

Thank you RBC, 2025 Buy/Sell A Boat & WIN Sponsor

Please note that Exhibition Place & Enercare Centre are a Cashless facility.



For Parking, Food & Beverage the venue accepts most: Credit & Debit Cards, Apple and Google Pay services.

If any attendees bring to your attention that they don't have a debit or credit card and only have cash, please direct them to the show office where they can purchase a Visa Gift Card.

Food and beverage vending machines will accept Visa Gift Cards.

Help us better serve your customers by bringing requests - such as exhibitor guest tickets - to the Show Office at the end of the day.

This gives the office sufficient time to ensure 'Will Call' tickets are ready and waiting for your customers when they arrive the following morning.

Please print legibly, and arrange large numbers of 'Will Calls' by last name, in alphabetical order, to avoid processing delays.

The Exhibitor Lounge is located in Salon 105, just east of the show office. 

The lounge is equipped with tables & chairs and free Wifi (computers are available for your use). There will be no food services, but there is a microwave available for exhibitor use. The Exhibitor's lounge is a great place to relax and meet.



Thank you to the 2025 Exhibitor Lounge Sponsors:

• BoatDealers.ca
• CanBoat /NautiSavoir
• Boating Industry Canada
• Canadian Boating
• PORTS Cruising Guides
• Sailing in Canada

If an emergency requiring paramedics arises, please alert any of the following and identify the location. 

• Boat Show Staff Member
• Show Office Salon 103 (905-951-0009)
• Information Booth Staff
• Lake Staff
• Show Security Guards (at entrances, exits, roving)

We will radio paramedics and direct them to the location. 

If the situation is non-urgent, you can also direct the individual

to the Show Office (Salon 103), where paramedics can meet them.