Show - Day Exhibitor News | |
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Delivered to your inbox each morning, Show-Day Exhibitor News features daily updates of what's happening during the 5 days of the show.
If there is someone on your team that is not receiving the newsletter
and would like to, please email Wendy to be added to the list.
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Opening Day Media Highlights | |
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The opening of the Vancouver International Boat Show is always an exciting time for attendees and exhibitors and day one of the 61st edition of the event was no different.
Black Press Media’s Today in BC shared the excitement with readers, the newest vessels, accessories, and more.
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A full feature spread in two of BC’s best read publications - The Province and Vancouver Sun, included details about the Vancouver International Boat Show alongside this year’s highlights and featured vessels. | |
Significant coverage regarding the Vancouver Boat Show is occurring in media outlets throughout Metro Vancouver and across the province, with examples including Okanagan Edge, Georgia Straight, Kids Out and About Vancouver, Victoria Times Colonist, Rock 101, CFOX, SunCruiser, 10times, Shows Bee, 93.7 JR Country, Vancouver’s Best Places, as well as Richmond Sentinel. | |
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Show Manager Amanda Henschell was interviewed by Kelowna AM News 1150 Morning Host Phil Johnson where they talked details about this year’s show, exciting new innovations, luxury boats down at Granville Island, and this year’s seminar speakers.
Excitement is anticipated to grow throughout the course of the boat show as media and attendees make their way down to the 61st edition of the event.
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2024 Marketing and Media Updates | |
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Every year, the Vancouver International Boat Show consistently delivers qualified attendees via comprehensive and encompassing marketing, advertising, and public relations campaigns.
In this newsletter, we provide a top-line summary of the campaigns including sample ads. As the show continues, we'll highlight some of the public relations and media results.
So please stay tuned to the daily Show-Day Exhibitor News!
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RADIO
30 second commercials with a strong call to action are running on radio stations – in multiple languages - across the Lower Mainland,
Fraser Valley, Vancouver Island and Kelowna
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30-second spots, airing on 11 Metro-Vancouver radio stations with most providing additional on air and online coverage through contests, endorsements, and tags.
- CKNW
- Rock 101
- CFOX
- Jack FM
- News 1130
- Sportsnet 650
- Virgin Radio
- Move
- JR Country
- The Breeze
- The Wave
Fraser Valley stations top up the Lower Mainland coverage
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30-second spots, airing on the following Asian and South Asian radio outlets, in language:
- Fairchild AM1470
- Fairchild FM96.1
- AM1320 CHMB
- Red FM
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Radio coverage on Vancouver Island includes 30-second spots and contesting on:
- The Q Victoria
- The Zone Victoria
- The Wolf and the Wave - Nanaimo
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TELEVISION
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A 2-week,15-second spot on Global, BC1, CTV, CTV2 CHEK and Sportsnet Pacific – and can be seen HERE.
- 15-second spots running in Cantonese and Mandarin on both Fairchild TV and OMNI
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DIGITAL
- Google and Bing search ads targeting people in-market for boats and watercraft as well as those actively looking for the show.
- Programmatic banners and native ads targeting four different audiences.
- Facebook and Instagram
PROJECTED IMPRESSION TOTAL: 6.3M
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Help Spread the Word - Digitally | |
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JOIN THE ONLINE CONVERSATION!
Exhibitors are encouraged to engage with consumers about the Vancouver Boat Show on their social platforms.
You can help grow the digital exposure of the show:
- Like or comment on a VIBS post
- Share your own stories and link to VIBS Facebook and Instagram Pages with @vanboatshow
- Share the VIBS posts on your own social media pages.
Optimize reach with the hashtags: #boatingbc, #vibs #vibs24 #vancouverboatshow #boatinglife #yachtlife
The Vancouver Boat Show social media conversation will be happening through out the show!
FACEBOOK | INSTAGRAM
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NEW THIS YEAR! Lanyards for Exhibitor Badges | |
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New this year,
Exhibitors will be provided lanyards for their name badge
Sponsored by
CTOW
Congratulations on CTOW's 40th Anniversary!
Lanyards can be picked up at the show office.
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Exhibitor's Lounge at BC Place - Today's Menu | |
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The Exhibitor Lounge is located on Level 3 in the Edgewater Lounge. Take the elevator up to Level 3 and follow the signs.
Exhibitor Lounge Menu for Thursday, February 1
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Dinner Service: 4-7PM
Burger Bar: Enjoy an assortment of burgers (all beef, chicken or plant based) served on a brioche bun and a side of fries with BC Place own seasoning mix. $22.00
Available All Day: 11AM-7PM
Grab & Go: Fruit Cups, Cheese Plate, Soup/Chowder
Sandwiches: Italian, Grilled Veggie, Prime Rib & Turkey Bacon
Salad Bowls: Cesar, Chef | Pastries: Croissants; Scones, Muffins
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Thank you to our Exhibitor Lounge Sponsor | | |
The Official Digital Show Guide Directs Customers to You | |
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Attendees use the print and digital version of the OFFICIAL BOAT SHOW GUIDE to start planning their visit and shopping!
Then when they arrive at the boat show, they pick up a complimentary print copy, available at entrances at both locations.
Featuring show maps, seminars, event schedules, exhibitor & product search information, the show guide is also a great tool for future reference.
The 2024 Vancouver International Boat Show Guide is publishing by Canadian Boating, a division of Kerrwil Media Limited.
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Granville Island - Be Mindful of Docks at Your Display | |
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As we build towards the weekend crowds, be aware of lineups and people on the docks surrounding your vessels and keep SAFETY in mind.
If you notice excessive crowding, or docks leaning to one side, please ask guests to stager themselves to prevent accidents.
The show team is also available to assist and can be found at the Show Office Tent.
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Show Office: Exhibitor Guest Tickets
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Exhibitors are still able to purchase EGTs Exhibitor Guest Tickets for their clients. This is a wonderful way to invite your clients to
Western Canada's Largest Boat Show.
Tickets are available in the show office so come and see us to place an order!
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Show Office - Will Call Tickets | |
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Help us better serve your customers by bringing any customer service requests to the Show Office, including questions about will-call tickets, updated badge or credential lists, at the end of the day when lines are the shortest.
That gives your boat show team sufficient time to ensure that will-calls are ready and waiting for your customers when they arrive at the Show the following morning.
Please print legibly, and arrange large numbers of will-calls by last name in alphabetical order to avoid processing delays.
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First Aid Procedures At The Show | |
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First Aid – BC Place
If an emergency requiring paramedics arises, please alert any of the following and identify the location.
- Boat Show Staff Member
- Show Office (604-678-8820)
- Show Security (entrances, exits, roving)
We will call paramedics and direct them to the location.
If the situation is non-urgent, you can direct the individual to the Show Office, where paramedics can meet them.
First Aid – Granville Island
Contact Ron and Dawn Goreski, the Floating Show staff at 905-424-9763 at the Show Office tent.
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Thanks for celebrating our 61st anniversary with us! | |
Follow us on Social Media | | | | |
