Is Your Associations Content Stale?
There comes a point in every person's career in which they don't recertify. Reasons vary from not caring about the certification, to forgetting to renew it (same as not caring), to even career growth. But wait - why would somebody not want to recertify in favor of career growth? Aren't certifications supposed to promote career growth? How does this make sense?
Outside of the medical industries, most association's certification holders are right out of college and typically renew their certification 3 to 4 times over the next 10 to 12 years. The #1 reasons their employers have them get certified is to learn the ins and outs of their industry. During these 10-12 years, these certification holders form their own industry networks and partnerships, have a social life in the industry, etc. Sound familiar?
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