We connect thousands of advertisers around the globe with millions of highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. This multimedia marketing program offers you the opportunity to leverage support from this initiative and Expedia's reach to cost-effectively target your messaging and book travel from qualified travel shoppers! Get the impact you want and the savings you need!

Reserve your space by October 23, 2024!

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Charlia Owens

Senior Business Development Advisor

Data-Driven Strategies To Boost Tourism and Increase Ticket Sales

Tomorrow at 9:15 - 9:45 AM

Data, Data, Data. You hear about it all the time and how it can help your business. But how? Join Seth Orozco at Sojern, a thought leader in the digital advertising industry, as he presents how you can leverage data to enhance your marketing efforts and direct bookings. Learn what data is, where you can get it, and how you can start using it effectively in your marketing strategy. Learn More & Register

Incorporating Vox Pop Content in Your Destination's Marketing Strategy

Wednesday, October 23rd at 9:15 - 9:45 AM

Come and learn how Vox Pops can be beneficial for your destination! Join Bridget Cerrone & Matt Sourwine from Advance Media New York to discover how bringing a unique blend of humor, energy, and personalities together will gain attention due to its authentic approach and lead to a large amount of content. From there the content can be used on your website, through social media campaigns, and more!  Learn More & Register

Recap: Creating a Niche Tourism Trail

Last week, Jessie McNaughton from NY Fiber Trail shared how she created the NY Fiber Trail, a season-long self-guided tour of 78 yarn shops, fiber farms, yarn mills and textile studios throughout New York State, and how you can translate your ideas into a successful niche tourism opportunity. Check out our recap and recording here.

• Last week, Governor Kathy Hochul signed a legislative package designed to help small businesses open quickly and stay open longer with reduced costs and less paperwork requirements. Legislation S.8203/A.8427-A extends temporary permits to more New York City businesses, and Legislation S.9685/A.7116 doubles the duration of temporary permits at the same cost. Learn More

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Please welcome Joe Turkel, President and Group Publisher of Globelite Travel Marketing - DreamScapes Travel & Lifestyle Magazine, to the NYSTIA Community! Joe is excited to become a new member of NYSTIA. Out of the office Joe's interests are sports, music, theatre and opera and he enjoys daily walks. Given his background, he enjoys traveling all over the world which he has been doing with his wife Judi for over 50 years.

Meet Joe

Congratulations to the winners of our 19th annual Erie Canalway Photo Contest. These exceptional images are a perfect invitation to visit the Canalway Corridor and discover the richness of its history, recreational offerings, and communities. Judges selected first, second, and third place winners in four contest categories as well as 12 honorable mentions from a field of 329 entries.

View the Winners

Governor Kathy Hochul signed a legislative package designed to help small businesses open quickly and stay open longer with reduced costs and less paperwork requirements. Legislation S.8203/A.8427-A extends temporary permits to more New York City businesses. Legislation S.9685/A.7116 doubles the duration of temporary permits at the same cost.

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“Calling all membership/ partnership managers: I invite you to take a look at this unique opportunity to connect with your peers from across the country. In its second year, I foresee the PACE Forum to be more beneficial than ever, as you look to engage with, and grow partnerships in your area.  As the PACE Forum Committee co-chair- I would love nothing more than to have a large New York State presence at this event. Please feel free to reach out to me: gregl@visitrochester.com with any questions.”

- Greg LaDuca, NYSTIA Board Chair, VP Industry Relations, Visit Rochester

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At a special ceremony on October 16th, The Friends of the New York State Military Museum will host award-winning historian Colonel (Ret.) Kevin J. Weddle, author of the book "The Compleat Victory: Saratoga and the American Revolution."

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There is still time to sign up for the February 2025 issue of the AARP Mid-Atlantic Region (NY, NJ, and PA) to target summer 2025 vacation planners! This issue targets AARP's age 50-59 "active & adventurous" audience (great for multi-generational summer travel and off-peak couples and family weekend outings), and all advertisers will receive matching space for advertorial content and reader service lead generation! Receive double the destination visibility and be delivered thousands of valuable consumer contacts.

Deadline to sign up: November 1, 2024

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The monthly Hearst Media and Albany Times Union newsletter provides informative content, news, tips, and insights on regional travel for their engaged community of readers who enjoy travel! Their email marketing solution offers one of the largest, most comprehensive databases in the marketplace today, containing more than 300 available selects and over 134 million unique email records. NYSTIA members are offered the opportunity to advertise in their new Travel Newsletter!

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If you love the Adirondacks and enjoy spreading the word about this amazing place, we’d love to have you join our team! Adirondack Experience, The Museum on Blue Mountain Lake (ADKX) is looking for a creative, highly motivated person with strong organizational skills and great attention to detail to become the Marketing & Communications Coordinator in our Marketing Department...

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Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | Submit a Workshop Proposal

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.