Greetings!

As we all know, social media has become important in many facets of our lives. Because of this, more and more scammers are finding ways to cheat and trick other people out of their hard-earned money. We are learning that even LinkedIn isn't immune to this scamming. The article below details the newest way that people are using LinkedIn to steal money. If you are on LinkedIn at all, please read this important article.

It's summer and the weather is hot, but that's a good time to take another look at your marketing efforts. Now that we are halfway through the year, are you where you should be to make your marketing goals for the year? If not, what can you do to change that? Here is an article that might help with your mid-year marketing review: 3 Tips For A Successful Mid-Year Marketing Plan Review.

Enjoy,
Cindy Neky
724-255-4025
The Top Digital Marketing News
One of the sites you may not have considered when you developed your marketing plan (you did put together a marketing plan, right?) is YouTube. Three reasons marketers typically don't use YouTube for business are the expense of creating the video, being seen on YouTube if you don't have a video that...Read More>>>
Fraudsters who exploit LinkedIn to lure users into cryptocurrency investment schemes pose a “significant threat” to the platform and consumers, according to Sean Ragan, the FBI’s special agent in charge of the San Francisco and Sacramento, California, field offices.

“It’s a significant threat,”...Read More>>>
This single most important sentence of an article can’t be found inside the article.
The headline must do more work than any other portion of the content. It must attract interest from the target audience, give potential readers a sense of the article, and demonstrate the brand voice. It may hint at the purpose or context of the article. The language needs to be intriguing, grab attention, and not to mention be accurate. Finally, it needs to be...Read More>>>

If you aren’t marketing to your customers and prospects by email, you need to start today! Using Marketing Pathways as your email marketing agency will provide you with an experienced and skillful team of experts in email marketing services.

We will work with you to create an exciting direct marketing campaign that will resonate with your target market through our extensive email marketing services. Then you sit back and relax while we complete the work. It’s that easy.
Are your paid Facebook campaigns underperforming? Wondering how you can increase conversions and get better results?

#1: Using an Inefficient Account Structure
Facebook Ads Manager has a built-in structure that organizes your account based on campaigns, ad sets, and ads. But if you don’t have a consistent system for...Read More>>>
Over the last two years, we’ve heard from so many of our members that conversations on LinkedIn have changed and are more vibrant with many of you sharing insights on breaking news, ideas for solving difficult professional challenges, inspirational stories or helping others in the community connect to incredible job opportunities.

To continue to help you have the most...Read More>>>
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