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 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association

Greetings!Message from Kathy Siefken, Nebraska Grocery Industry Association

As winter finally begins to give way to spring, it's not too early to start planning for our 2013 conference. We're busy putting together another great annual conference to be held June 11, with the Annual Sand "Bagger" Golf Outing scheduled for June 12, all at Tiburon Golf Course in Omaha. Watch Farmer Goes to Market as well as other correspondence from the association for the registration form and schedule of events, once we have everything confirmed. In the meantime, hold that date!


Kathy Siefken
Executive Director
Nebraska Grocery Industry Association


Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


Navigating the New Food Movement:
Five Risks You're Taking
with Your All-Important Credibility
Five ways you might be giving shoppers a reason to doubt
Grocers look to add value to categories by adopting the language of some questionable label claims. But it's important to remember the No. 1 reason shoppers choose a store is confidence and trust in your brand. Click here to see at least five potential risks you may be taking when you ask shoppers to trust you regarding the misinformation flying around about food and farming.

Foresight on Food Politics:
Six Logical Questions to Ask about
Mandatory GMO Food Labels

Six questions to ask about GMO labeling

Chances are good GMO labeling will come up in this session of the U.S. Congress. Neighboring states have already introduced their own bills that would require all food that is a product of GMO technology to be labeled as such. When shoppers have questions about this divisive issue, consider these six questions grocers should ask before deciding whether labeling is a good idea, or bad. Click here to read this important analysis of a less-than-simple issue.



Competitive Commodity Insight:
The Decline in Number of Nebraska
Cattle Ranchers has some Deep Roots

Hasta la vista, cattleman? Even through past droughts worse than this one, Nebraska cattle ranchers have hung tough and stuck it out. But there's a new demographic at work today that could threaten the longterm viability of this American institution and change the dynamics of beef supplies. Click here to read one industry watcher's unique look at why his friend, a cattle rancher, has decided it's time to "head to the house."     


Translating Food Technology:

What is 'Ractopamine' and What Does it Do?   

Recent news reports about foreign buyers closing their borders to U.S. pork over concerns about the feed additive ractopamine suddenly thrust this decade-old product into the news, threatening to make it the next "pink slime" retailers are forced to explain to nervous shoppers. What is ractopamine, and should your shoppers be concerned about its use? Click here for another Farmer Goes to Market food-technology briefing.

Meet your Farmers...

Are Nebraska Farms still Family Farms,
or Have they all Become Corporate Farms?

Watch this short interview, as Leslie Boswell, a farmer in the Shickley area, explains the false choice many critics of modern farming set up when they make a distinction between family farms vs. corporate farms.   


Family Farms, or Corporate Farms?  

On the Lighter Side:
Weary of Shoveling Snow?
Got to Get You One of These

Introducing the RoboPlow

Click here for more details on today's Food Morality Movement