Sent to: All Skål International Members

19 August 2022

Notes from the Editor

Let us all make sure we are ready for the changing needs and expectations of travelers. Let us prepare our organization and businesses for this positive future!

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Message from the President

Acceptance precedes change, and our first step in this cycle of change is an acceptance that moving from the past is necessary!


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Message from the CEO

We remain confident in the recovery of our tourism industry, standing strong with our members and supporting their efforts, as it is the people who make these changes possible.

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Save the Date

Year end Skål International membership promotion

From 1 September 2022, new Skål International members will be offered 4 free months:

 Active: EUR 25 & Young Skål: EUR 5

Click on the image below for more details!

Candidates for elections 2022

Skål International will hold its annual elections on Saturday 15 October 2022 during the World Congress in Croatia.


The following are the candidates standing for elections. The nominations for Director, Auditor/Deputy Auditor and Membre d’Honneur were duly submitted by the 12 August deadline as set up by the Executive Committee:

For President

  • Juan Steta (Ciudad de Mexico, Mexico)

For Vice President (by order of seniority)

  • Marja Eela-Kaskinen (Turku, Finland)
  • Annette Cardenas (Panama)
  • Denise Scrafton (Melbourne, Australia)

For Director (by alphabetical order)

  • Andres Hayes (Washington D.C.)
  • Franz Heffeter (Salzburg)
  • Mohan N.S.N. (Hyderabad)
  • Kevin S Rautenbach (Krabi)

For Auditor and Deputy Auditor (by alphabetical order)

  • Katarina Hauptfeld (Kvarner)
  • Denis Smith (Winnipeg)

For Membre d’Honneur (by alphabetical order)

  • Robert Bader (Orlando)
  • Armando Ballarin (Venezia)
  • Carol Bayne (Cape Town)
  • Mohamed Buzizi (Bahrain)
  • Shekhar Divadkar (Goa)
  • Mario Rehulka (Wien)
  • John Ruzich (New York) 

Driving the new Tourism model

"International Tourism consolidates strong recovery amidst growing challenguesUNWTO 

Download the UNWTO World Tourism Barometer, July 2022 issue here.

Julie Dabaly Scott, President of the International Skål Council, explains in this article the composition of the International Council, its duties and commitments in the organisation...

"It is a distinction to be an International Councillor. It is also a position that carries responsibilities to the National or Area Committee that has chosen us for the position, to the other International Councillors, the President, Vice Presidents and to the Skål Movement worldwide."

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Discover the activities of Skål International Goa which recently held its General Body Meeting, the contribution of Skål International Bucharest to the Ukrainian refugees thanks to donations made, the Twinning of Skål International Panama with Skål International Guadalajara and Skål International Guayaquil, the new Board of Directors of the Northern Latin America Area Committee or the name change of Taiwan National Committee.

We would also like to remind you of the event which took place on the occasion of the 66th anniversary of Skål International Istanbul.

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Skålleague of the Month

This month we highlight June Mukherjee, member of Skål International Kolkata (India). Let's find out more about her!

"June has worked with over 75 countries in tourism promotion, contributing to their marketing and publicity campaigns and helping shape their media communications.

A trailblazing career working in top media organizations spanning mainline television, travel exhibition, conference, print media, and digital platforms has positioned her as a unique and trustworthy strategist in the international travel and tourism industry.."

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The call for entries of the 21th Skål International Sustainable Tourism Awards is now closed and we are pleased to announce that 50 eligible entries from 23 countries worldwide are competing in the nine available categories.

Please, find in the link below the entrants, who are endorsed by a Skål International club, except in the case of Government Bodies, and our three independent judges 2022:

Skål International Sustainable Tourism Awards 2022: Entrants & Jury

Skål International for Ukrainians

Support the Skål International Aid Committee in their aid to the Ukrainian refugees! Click on the image to find out how you can help:

 Florimond Volckaert Fund

Selection of the 2024 Skål International World Congress site

The voting period for the selection of the 2024 Skål International World Congress site is from Tuesday 16 August 2022 to Thursday 15 September 2022 at 23.59 Madrid time.

Please, check all the details and the presentations for each of the three proposals - Bucharest (Romania), Izmir (Turkey) and Kolkata (India) - clicking on the image below or here.

Skål Club of the Year

Skål International accredited clubs worldwide have been invited to vote online through Election Buddy for the Skål Club of The Year between 15 August 2022 at 00:00h CET to 14 September 2022 at 23:45h CET.

Check out all the details of the competition and the videos of the 14 clubs entering the Skål Club of the Year competition here or by clicking on the image below. Come on, the voting has already started!

Members' Anniversary

It is a great pleasure to congratulate the 2.098 members who are celebrating 10, 15, 20, 25 or more years of membership in Skål International this year!

Thank you for your commitment.

Please click here to download the list, or by clicking on the image below.


We share with you some reminders that will make your experience with Skål International more valuable and enriching.

The Skål International brand grows by working together!

Membership Benefits

Remember to check the Members Benefits section (login required) on our website for a complete list of benefits!

Access now to our Benefit Finder tool where you can search by activity, date or country to find the offer that best suits your needs!

Skål International Benefit Finder

Membership Classifications

In order to assist you in recruiting members and to keep you up to date with all the membership classifications that qualify members to join Skål International, in this edition we would like to remind you of those in the Tourist and Travel Organisations Group.

We welcome on this occasion 78 new members who have joined the Skål Movement since our last newsletter.

Take benefit of using the Skål International Global Database that you can access through the website . If assistance is needed to login, just email our HelpDesk.

Daniela Otero

CEO Skål International

Download the list of new members

Skål International World Congress 2022

The Skål International World Congress 2022 will be held in Croatia from 13-18 October in the beautiful Kvarner region.

Have you already registered?

Please visit to discover the programme and excursions that Skål International Kvarner has prepared!

Skål International World Congress 2022 Online Booking
Touristic Information about Kvarner
Discover Krk, the Golden Island
Only one of the thousand Adriatic islands is golden, Insula Aurea, as it was called in antiquity, the Golden Island of Krk is rich with sunsets, nature, sandy beaches, forests, olive oil, honey, wine, and many more goods that are truly…you guessed it – Golden.
Literally, all roads lead to the island of Krk; from the mainland - over the Krk Bridge, from the sea - by ships to ports or harbors, and ferries to ferry ports, from the air - by plane to the international airport Rijeka located near Omišalj.
By coming to the island of Krk, you have secured an ideal backdrop for all your adventures, but also the beginning of an unforgettable experience that you will, most definitely return to. The proximity and accessibility of this beautiful historical story and interesting past make Krk wonderful and mysterious and this beautiful island can be discovered in all seasons, you can get to know its various settlements that hide millennial cultural monuments and museums and galleries, or you can walk on romantic promenades along the sea and wild shepherd's paths of rocky places with a magnificent view of the nearby hills and neighboring islands of the Kvarner Bay.
The island of Krk offers hundreds of kilometers of groomed and networked hiking and biking trails, unique for hiking for those who like to enjoy the truly stunning views at a slower pace. For those more adventurous, and eager for adrenaline, there is a bike ride.
Lovers of good food and wine will enjoy the flavors of the famous Krk cuisine, the noble drop of Vrbnička žlahtina, and the unique sparkling wine Valomet. Fresh fish, shrimp, crabs, shellfish, many types of side dishes and vegetables are still indispensable in the local cuisine of the islanders. Everything is prepared with Krk olive oil of excellent quality.
The holiday lunch will almost always include homemade pasta dishes - šurlice-valcići, macaroni, gnocchi with various sauces (žvaceta), and especially delicious and appreciated Krk lamb, homemade sheep cheese, Krk prosciutto that bears the mark of excellence.
Take advantage of the benefits of the whole island in the fullness of its rich and diverse accommodation, tourism and wellness, outdoor and catering offer, and experience your island story…
More information about the World Congress 2022:

Skål International Webinar

Save the date!

On 21 September 2022 Skål International is organising the webinar 'Always On: The Campaign Never Stops', with Pete Bryant, CEO and Co-Founder at Steller as guest speaker and conducted by Annette Cardenas, Director PR, Communications and Social Media at Skål International.

Stay tuned for upcoming communications to register!

More info and registration link coming soon in our Skål Resource Centre!

Skål International will have a stand at the following major international trade shows:

2022 Summer Promotion

Register before you stay!
Best Western Rewards® members who register and stay between June 6, 2022 - September 4, 2022 at any Best Western® branded hotel in the United States, Canada or the Caribbean will get one Free Night Award (Max 1).  

Best Western award (Only redeemable Sun-Thurs beginning September 5, 2022 | Awards expire Feb. 16, 2023).*
Future skills needs
rebuilding tourism and hospitality, better together.
Together, the leading associations within the tourism and hospitality industries are conducting research that will provide valuable insights into the future skills needs of the industry.
Skills Skål International Survey by eHotelier
The responses collected will be used to inform the training and education sectors of the industry, and to provide insights into current industry thinking on professional development. This is one of the most comprehensive surveys undertaken and will help to address the current skills crisis and improve recruitment and retention in the hospitality industry.
Your input is essential in helping us shape the future of the hospitality industry, so please assist us by providing your views.
Skål Now, July2022
Remember that in the Newsletters section of the Skål International website, you have access to the latest editions of Skål Now!
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Tourism Now #286

Tourism Now. Skål International Magazine

Remember that in the Magazine section of the Skål International website, you have access to the latest editions of Tourism Now!

We want to improve!

Please do not hesitate to contact with any questions or suggestions for new editions of Skål Now. Thank you for your interest.


Annette Cardenas

Director PR, Communications & Social Media

Skål International

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