A shift is beginning to take place for the reduction of single use plastic in food. For the past 25 years, the industry has advocated for single use packaging as a way to increase sales & margin across all food categories.
Now, with consumers responding to the plasticfication of the planet, high carbon footprints & ocean pollution they are seeking alternatives & some businesses see this as market advantage.
in 2019, Trader Joe's announced a new program to reduce plastic. From Forbes: 2.5 million pounds of the nearly 4 million pounds of plastic that will be removed from their stores is coming from the produce department. Also in 2019 Aldi announced a slate of sustainable packaging initiatives through a collaboration with the Sustainable Packaging Coalition.
City Market a food coop in Burlington is one of many coops also working to reduce single use packaging. Balancing labor, food safety & sales they are also seeking to reduce plastic & meet their customers' needs.
Food Connects works to increase wholesale access to locally produced food & develop new markets for local food producers while contributing to a vibrant local economy.
When you buy from local producers, you're supporting the local economy. Your money stays in the community, rather than going out of state to a chain store owned by a large corporation.
Create a customer experience of reciprocity & an instagrammable moment. By offering samples, you are creating a relationship with your customer. Research has shown that there is an inherent desire to respond in-kind & for you that translates into sales. Build out a program that increases sales while providing an enhanced shopping experience & keeping shoppers engaged.
Mehuron's Supermarketis back up & running after being closed since early January when a fire in an adjacent business shut them down. Business was bustling this weekend. Locals & ski-tourists were thrilled to spend their dollars at the well-established Waitsfield store favoring local producers.
Are you selling Vermont's Good Food Award winners? If not... maybe you should! These are premium products, across categories that are receiving national recognition while maintaining a strong local following. Savoure Soda from Bristol is one such company working with local producers, using glass packaging & running small batches that create demand-buzz. Currently self-distributing yet, looking to expand widely to independent stores & coops.