Stop Yelping About User-Generated Content and Start Leveraging It
Ask restaurant owners what they believe user-generated content is, and you’d likely get two similar, but polar opposite answers – groans and grumbles or enthusiastic endorsements of Yelp, the pioneer crowd-sourced review platform.
While the Yelp platform has expanded and shifted since the early days, it was without a doubt, a make or break tool for restaurateurs and consumers alike. Harness its collective power, and you can easily bring your bottom line from a simmer to a healthy boil.