Beyond Cups and Crayons: How Restaurants Need to Re-Think the Family Experience
For restaurants to stand out in a crowded marketplace, they need to consider how their brand resonates with families. As more millennials become parents and have young children to take into consideration when making dining decisions, restaurants must keep up with their needs. According to 2017 data from Technomic’s Consumer Brand Metrics, families have a 30% to 40% percent higher guest check than those dining without children. Kids cups, crayons, and coloring sheets are the cost of entry when it comes to enticing families—millennial parents and their families want to enjoy a complete experience at a restaurant, which includes the environment, service, and an appealing menu.