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I was recently reading an article on nerdwallet.com about how social media, online reviews, and email are some of the major players in the small-business marketing space. So, here are some of the highlights to give you some insight into what small businesses and consumers are thinking:
· 41% of local businesses depend on social media to drive revenue
· 74% of consumers rely on social media to guide purchasing decisions
· 96% of small businesses use social media in their marketing strategy
· Customers who engage with a business on social media spend up to 40% more with them in the long term
· 81% of shoppers research online before purchasing
· 60% of consumers begin their product research with a search engine
· 75% of local-intent mobile searches result in in-person store visits within 24 hours
· 92% of business owners believe that having a website is the most effective digital marketing strategy
· 45% of brick-and-mortar buyers read reviews before making a purchase
· Prior online research led to 13% greater in-store spending among omnichannel shoppers
· 47% of businesses spent less than $10,000 on digital marketing
· 92% of small-business reviews that consumers shared online were positive
· Email marketing’s average ROI is $36 for every $1 spent
· 47% of small-business owners run marketing entirely on their own
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