Small Business Saturday Festivities!

This holiday season you can give your whole community the best possible gift--just by shopping locally. These numbers tell the story: the famous Andersonville Study of Retail Economics found that $68 of every $100 spent at local businesses remains in the Chicago community. For every $100 spent at chain companies, only $48 remains in the community. And that same $100 spent at A****n? Well, I guess that just helps J**f B***s buy a back-up support yacht for the support yacht he already has on his super-yacht.

So yes, you can vote with every holiday dollar you spend. And yes, it matters to us and to the other small business, where you choose to shop. And why send money to a faceless online algorithm or a faraway chain-store headquarters, when you could actually have some fun visiting us?

Small Business Saturday at Bookends & Beginnings is always a time to celebrate our community with festive events and author appearances. Here's a quick look at what we have planned for Small Business Saturday:

All Day Free B&B tote bag with any purchase over $100
All Day 20% off any book you purchase for the Mayor's Book & Toy Holiday Drive
All Day Final day of bidding in our auction for SIGNED editions of The Lyrics, by Paul McCartney; A Promised Land, by Barack Obama; Renegades, by Barack Obama and Bruce Springsteen; and The Storyteller, by Dave Grohl


11 am to Noon William Anderson, The World of the von Trapp Family and V is for Von Trapp
1 to 2 pm James Kennedy, Dare to Know and The Order of Odd-Fish
2 to 3 pm Jarrett Dapier, Jazz for Lunch! and Mr. Watson's Chickens
3 to 4 pm Encore signing by William Anderson
5 to 6 pm Nina Kraus, Of Sound Mind

 Click here to see our full catalog of holiday shopping suggestions!

And read on for more info on all the events. And, as always, read on!

But First: Don't Forget our Virtual Event
Thursday, November 18, 6 - 7 pm (with in-store book signings on Saturday, November 27 from 11 am - noon and 3 - 4 pm)
‘Tis the time of year when many of us revisit that beloved classic movie, The Sound of Music. And author William Anderson knows pretty much everything about the real von Trapps, whose lives were the basis for the film! He befriended the family decades ago, forging personal relationships with Maria, her stepchildren, and the children she herself had with the Captain, and eventually documenting their history, their flight from Austria, and their re-invention in America (including the making of the movie!) in a lavishly illustrated book The World of the von Trapp Family: From Austria to Vermont with the Legendary Family who Inspired The Sound of Music.
He is also the author of a children's book about the von Trapp Family called V is for von Trapp.

Join us for a conversation about all things von Trapp on the evening of Thursday, November 18th, from 6 – 7 pm. You can come by and pick up a copy of the book in advance—or wait till Small Business Saturday—Saturday, November 27th, when Bill will be at Bookends & Beginnings in person from 11 am to noon and 3 - 4 pm and will be happy to sign a copy for you or for anyone who’d be delighted to receive this perfect holiday gift!
William Anderson has written or edited 25 books. He has also written numerous magazine articles for publications such as Travel & LeisureThe Christian Science MonitorThe Saturday Evening Post, and others. He has also written articles for kids’ magazines including HighlightsJack and Jill, and Kid's Club.
And Another Sweet Event You Should Know About...
At our Gift & Stationery Boutique, 1716 Sherman Avenue
The Naked Truffle Tasting
Saturday, November 20, 2 - 4 pm
Bookends & Beginnings is excited to announce that we have added a selection of chocolate confections by The Naked Truffle to our gift & stationery boutique, just in time for all your holiday shopping. The Naked Truffle is a local, family-owned retailer that specializes in handmade, artisanal chocolate. The owner is on a mission to provide chocolate that opens the mind and palate to new and unique tastes and experiences.

You're invited to join us for a chocolate tasting event with chef-owner of The Naked Truffle, Stefan Markov, where you can learn about the chocolate-making process, the origins of chocolate, how to taste chocolate (hint: it’s like wine tasting), and delight your taste buds by trying out a variety of chocolate. It's first-come, first served, as long as the sample chocolate holds out!

Friendly Reminder: The store will be CLOSED November 25th! Happy Thanksgiving!
Start Small Business Saturday by Picking Up Your Holiday Shopping Passport!
When you spend $100 at Evanston businesses on Small Business Saturday, you'll receive a holiday gift from Downtown Evanston which includes a $20 Evanston Gift Card and entry in a raffle for a $200 Evanston Gift Card! Pick up a Holiday Shopping Passport from us or from any of the participating businesses. The $100 can all be spent at one business, or you can tally up smaller amounts at multiple businesses. 

The gifts will be available for pick-up between 11 am and 5 pm on Saturday, November 27, and every Saturday in December (4, 11 & 18) from 3-5 pm at the Shop Evanston Made holiday pop up at 921 Church Street (former Urban Outfitters).
Need a bag?
On Small Business Saturday, we're giving away a roomy Bookends & Beginnings tote bag FREE to anyone who makes a purchase over $100! You can also purchase our tote bags for $5 each and give them as part of your gift to your book-loving friends and family!
Support the 13th Annual Mayor's Holiday Food, Book, and Toy Drive!
You can help ensure that every Evanston family gets to celebrate this season by donating children's books to the Mayor's Holiday Food Book and Toy Drive. And we want to help you do that! We’ll take 20% off any books you buy from us from now through December 10 to donate to the drive, and we’ll drop them off for you at one of the designated drop-off spots. While you’re in the store, talk to our knowledgeable children’s booksellers for recommendations for great books to donate or to give to the kids on your holiday gift list!
Get Ready for A Day of In-Store Book Signings!
Come get a signed book from any of these great authors who'll be in the store signing copies throughout Small Business Saturday. Read on for our full schedule.
11 am to Noon
3 to 4 pm: William Anderson, The World of the von Trapp Family

Whether or not you're able to attend our virtual event with author William Anderson on November 18th, you can come meet him at the store on Small Business Saturday and chat with him about the real von Trapps, the family made famous by The Sound of Music!
His book The World of the von Trapp Family: From Austria to Vermont with the Legendary Family who Inspired The Sound of Music charts their journey from Austria to America and would make a wonderful holiday gift for anyone who loves the movie! He is also the author of a children's book about the von Trapp Family called V is for von Trapp, which we'll also have on-hand for signing.
1 to 2 pm: James Kennedy, Dare to Know

This speculative thriller is set in a world where the exact moment of your death can be predicted—for a price.
Our narrator is the most talented salesperson at Dare to Know, an enigmatic company that has developed the technology to predict anyone’s death down to the second. Divorced, estranged from his sons, and broke, he's driven to violate the cardinal rule of the business by forecasting his own death day. The problem: his prediction says he died twenty-three minutes ago. 
Dare to Know explores the destructive power of knowledge and collapses the boundaries between reality, myth, and conspiracy as it races toward its shocking conclusion.
James Kennedy is the author of Dare to Know and The Order of Odd-Fish and the founder of the 90-Second Newbery Film Festival (, in which kid filmmakers create short movies that tell the entire stories of Newbery-winning books in about 90 seconds, which screens annually in a dozen cities nationwide. He also co-hosts the Secrets of Story podcast with Matt Bird. James lives in Chicago with his wife and two daughters. You can find him online at
2 to 3 pm: Jarrett Dapier, Jazz for Lunch! and Mr. Watson's Chickens

Last Stop on Market Street gets a jazzy twist in Jazz for Lunch, a celebration of music, food, and family.

Come on in, sit right down! Because Auntie Nina and her nephew are cooking up a symphony of food and sounds. The lip-smacking smells and be-bopping tunes might just get the whole neighborhood shimmying over to join in. From Nat King Cole Slaw to Art Tatum Tots to Billie Hollandaise Sauce, Jazz for Lunch is some foot-stomping, finger-licking, booty-shaking, mouth-watering fun!
At the start of Mr. Watson's Chickens, Mr. Watson has 456 chickens in the sink, on the bed, in the bread box. When his partner, Mr. Nelson, threatens to leave, Mr. Watson takes his chickens to town to sell only for them to escape! Young readers will follow Mr. Watson all around town as he gathers up his chickens. But, when they're all rounded up, does he have the heart to sell them? Does a different fate await these chickens?

With rollicking rhythms, nonsensical refrains, and too many chickens to count, this book will have you saying bawka-bawka!
Jarrett Dapier is a writer and librarian who has lived in Evanston for over 13 years.

Making sense of sound is one of the hardest jobs we ask our brains to do. In Of Sound Mind, Nina Kraus examines the partnership of sound and brain, showing for the first time that the processing of sound drives many of the brain's core functions. Our hearing is always on--we can't close our ears the way we close our eyes--and yet we can ignore sounds that are unimportant. We don't just hear; we engage with sounds. Kraus explores what goes on in our brains when we hear a word--or a chord, or a meow, or a screech.

Our hearing brain, Kraus tells us, is vast. It interacts with what we know, with our emotions, with how we think, with our movements, and with our other senses. Kraus shows how our engagement with sound leaves a fundamental imprint on who we are. The sounds of our lives shape our brains, for better and for worse, and help us build the sonic world we live in.
Nina Kraus, a neuroscientist who has done pathbreaking research on sound and hearing for more than thirty years, is Hugh Knowles Professor of Neurobiology, Communication Sciences, and Otolaryngology at Northwestern University.
New Bag Alert!
The cat's out of the bag: on Small Business Saturday we will be debuting a new line of paper shopping bags, finally retiring our old kraft paper bags and switching over to white with our logo in navy blue. They're very cute and we are super excited to start handing them out! Receive the fashion accessory of the year with any purchase from our store.
A Virtual Event
Co-Sponsored with Random House
Thursday, December 2, 7:00 pm
Bookends & Beginnings is partnering with Random House to bring you an evening with New York Times bestselling author Dr. Brené Brown for a special, one-night-only event to launch her new book Atlas of the Heart on Thursday, December 2, at 7 pm (CT) on Zoom. This is a ticketed event. The ticket purchase includes admission to the event and a hardcover copy of Atlas of the Heart.

In Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience, Brown takes us on a journey through 87 of the emotions and experiences that define what it means to be human. As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances—a universe where we can share and steward the stories of our bravest and most heartbreaking moments with one another in a way that builds connection.

She writes, “In a sea of constant uncertainty and change, Atlas of the Heart is a book about finding the solid ground within us, and safely navigating our way back to ourselves and each other. This book offers a collection of tools, including new language that helps us more accurately talk about our emotions and experiences and a new model for cultivating meaningful connection.”
Brené Brown is a research professor at the University of Houston, where she holds the Huffington Foundation–Brené Brown Endowed Chair at the Graduate College of Social Work. She is also a visiting professor in management at the University of Texas at Austin McCombs School of Business. Brown has spent the past two decades studying courage, vulnerability, shame, and empathy and is the author of five number-one New York Times bestsellers. She hosts the Unlocking Us and Dare to Lead podcasts, and her TEDx talk, “The Power of Vulnerability,” is one of the top five most-viewed TED talks in the world with more than 50 million views. Her Netflix special, The Call to Courage, is the first filmed lecture by a researcher on the streaming service.

Holiday Gift Catalog

Bookends & Beginnings is a community-centered and community-sustained, full-service, general-interest independent bookstore, now in our eighth calendar year. We are a member of the Chicago Independent Bookstore Alliance (ChIBA), the Great Lakes Independent Bookstore Association (GLIBA), and the American Booksellers Association (ABA). Show your support by shopping in our store (and other Chicago-area independent bookstores), by trading in or donating books of quality and in good condition, by bringing your local and out-of-town friends and family to shop with us, by attending our events, and by "liking" us on Facebook and posting reviews on our social media. Remember that you can always see event photos and news updates on our Facebook page, which is updated regularly. There you can subscribe to our events feed with a single click.
Keep reading good books! 
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