SMALL BUSINESS
RESILIENCE + RECOVERY
What's New
Learn about the third stage of the framework for reopening our province and restarting the economy.
What Stage 3 Means for You
Stage 3 is another significant step towards fully
restarting our economy. In Stage 3, more restrictions will be loosened and nearly all businesses and public spaces will
reopen, as long as they follow the public health advice and workplace safety guidance necessary to keep everyone safe.
Free to Vendors Uptown Open Air Market
July 8 – August 26, 2020
Willis Way, Caroline St. to Waterloo Town Square South Parking Lot Entrance (rainbow crosswalk)
The Uptown BIA is excited to be hosting a weekly market on Willis Way – view a map here – and the Waterloo Public Square on Wednesdays in July and August from 5 to 8 p.m.! We are partnering with local vendors and businesses to offer the community an opportunity to safely visit Uptown Waterloo to shop local foods, retail items, artisans and more!  For more information and to register to be a vendor, visit!
Programs
PEER 2 PEER
Peer2Peer groups provide an opportunity for individuals in similar industries or roles to share best practices, ideas, and provide guidance on current business challenges. Whatever problems you face, someone in your group has faced it and remedied it. Weekdays 10:30 - 11:30 am.
Together we are stronger!
personal care, health and wellness practitioners, trainers, coaches, consultants, accounting, administrative, educational services.
restaurants, cafes, bakers, beverage, mobile, markets, caterers, meal prep, hospitality, processors, specialty foods, suppliers, distributors.
merchandise, apparel, specialty shops, home decor and supplies, collectibles, galleries, repairs, electronics, after-market sales, and more.
Webinars
This webinar will focus on Best Practices for Delivering Virtual Classroom Training. Presented by York Small Business Centre.

Join Business / Arts, the Canadian Coalition for the Arts and Mass Culture for a special session with Parliamentary Secretary to the Minister of Canadian Heritage Julie Dabrusin on Phase 2 of the COVID-19 Emergency Relief Fund announced by the Minister of Heritage on July 7 and what this means for Canada’s arts sector. She will also answer questions submitted in advance from the arts sector.

July 22 | 10 - 11:30 am | Content Marketing 101
This webinar will cover how to create a simple content marketing plan to help build your online brand and your business. Learn about tips, tools and best practices on how to get started generating creative, persuasive, and engaging content to help your customers find you online, increase sales and improve customer loyalty. Presented by Mississauga Small Business Centre

The seminar is mainly designed for owners of small unincorporated businesses, however, if you are incorporated you may also learn something new! The session will be a one hour session that deals strictly with Covid 19 measures such as the CERB and CEWS. Presented by WRSBC. More sessions: August 11th and August 25th

July 22 | 7 - 8:30 pm | The Side Hustle Starter Kit
This FREE webinar will include an educational workshop-style lesson on the side-hustle basics and how to navigate today’s digital landscape as a business owner. This will be followed up by a panel discussion featuring experts side-hustlers who are walking the walk. You'll have the opportunity to engage with the panelist by asking questions to help you get started! Presented by The Maker's Collective.

July 22 & 29 | 4 -6 pm | CreativeBoost: Countdown to Business
This workshop is geared towards artists, creatives, and cultural workers who are thinking about starting a creative business during or post the COVID-19 pandemic.
Register for a panel session on Saturday, July 25 | 2 PM - 3:30 PM EDT

These online workshops are designed to help emerging entrepreneurs and or freelancers plan for success - by understanding the strengths of their business, defining their target market and begin building a brand so that they can start or grow their business.

This webinar will focus on It’s not all about Digital Marketing, Tradeshows, Print, and Promotional products are still effective marketing mediums. Presented by York Small Business Centre.

Learn what entrepreneurs can do to prepare for the post-COVID opportunities. How to survive, pivot and thrive in the months ahead. Are you ready to adapt your business to the new economic reality? In this free, live webinar we will present a step-by-step strategic approach to understanding the opportunities, what tools can help equip your business to deal with the changed economic landscape. Presented by BACD.

July 29 | 10 - 11 am | Marketing 101
This seminar will assist entrepreneurs in understanding how to effectively market their product/service by applying the "4 Ps of Marketing". Attendees will learn to utilize this strategy to create a sales and marketing strategy. Your business will be better equipped to identify your target market, create best practices for promotion and understand how this direction can be used to increase your sales. Presented by WRSBC.

July 31 | 9:30 - 11:00 am | Socialpreneur Chats
Want to meet other social innovators and entrepreneurs? Drop by and join our online peer group the last Friday morning of each month from 9:30 AM - 11 AM. Presented by Pillar Non-Profit

Learn tips and best practices that brick and mortar retailers can use during the COVID-19 pandemic. Presented by Shopify.

Tools
When it comes to running a small business, having the right tool for the job can make a huge difference in both your workday and your business performance. That’s why now is a great time to be an entrepreneur — you still need to wear a lot of hats, but there have never been more business tools available to help you fit into those hats a little better.
Social Media Marketing TOOLS