Introduction to International Trade & Global Business and Fashion Law: Session 3
$50 per session. FREE to Chamber Members.
Date: October 21, 2021 | Time: 6:00 PM
Session 3: Marketing to a Global Market
Welcome to the world of international trade and global business. This session covers the concepts of marketing on an international stage and addresses the global issues that challenge marketers. Topics include techniques for entering and exploiting international markets, the elements of an international marketing mix, and the cultural influences on marketing management and strategies as well as global business etiquette to help you create strong international partnerships and agreements.