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October 29, 2026 | Issue 10
 

Perspectives on Growth, Leadership, and Change for Small Credit Unions

Insights on the next generation, strategic decisions, and the member experience


Attracting younger members, adapting to new technology, and planning for long-term growth remain important priorities for credit union leaders. This edition of Small Credit Union Connection takes a closer look at these topics, with practical insights and resources to support decision-making in an evolving financial services landscape.


We also feature Lisa Laughnane, CEO of MyCom Federal Credit Union, who shares how her credit union is enhancing the member experience through digital improvements, expanded benefits, and a continued focus on financial wellness.


Earlier this month, we enjoyed connecting with small credit union leaders during our networking session at APEX 2026 at Mohegan Sun. Thank you to everyone who stopped by to exchange ideas, share experiences, and connect with fellow leaders. These conversations help us better understand your priorities and identify opportunities for CCUA to provide meaningful support.


From strategic planning assistance to solutions that support membership growth, CCUA continues to offer resources tailored to the needs of smaller institutions. We encourage you to explore the features in this edition and reach out to our team to learn more about the programs and services available to your credit union.

Winning the Next Generation of Members



Attracting younger members remains a challenge for many small credit unions, particularly with growing competition from fintechs offering fast, convenient solutions. For Gen Z consumers facing unexpected expenses, access to small-dollar loans can be an important factor in choosing where to establish a financial relationship. By offering flexible lending options that address immediate financial needs, small credit unions can strengthen their appeal to younger generations and build lasting member relationships. Fintech partnerships can also help smaller institutions expand these services without significant investments in technology or staffing.

Read the full article from our partner Salus to explore how small-dollar lending can help credit unions attract and retain the next generation of members.

Spotlight: Lisa Laughnane Leads MYCom Forward


At the helm of MYCom FCU in Pittsfield, Massachusetts, CEO Lisa Laughnane is focused on embracing innovation while preserving the personalized service that defines the credit union experience. Under her leadership, MYCom continues to enhance its digital banking capabilities while improving the overall member experience. Lisa's commitment to member service extends beyond tech, with expanded financial benefits and the reinstatement of MYCom’s continuing education scholarship program. With financial wellness and community engagement as key priorities, Lisa continues to champion financial education, fraud prevention resources, and initiatives that help members achieve their financial goals.
 

"Our priority is to provide members with the tools, resources, and personalized service they need to achieve their financial goals. We remain focused on enhancing the member experience, supporting financial wellness, and making a positive impact in the community."

– Lisa Laughnane, CEO MyCom Federal Credit Union


Plan Today, Strengthen Tomorrow: Strategic Planning


Strong strategic plans help small credit unions navigate challenges, identify opportunities, and prepare for the future. Whether addressing growth, staffing, succession planning, or evolving needs, having clear priorities and actionable goals is essential to long-term success. CCUA offers facilitated strategic planning sessions to help boards and leadership teams align their vision, establish goals, and develop a roadmap for moving forward.

Ready to plan your next steps? To schedule a strategic planning session or industry update for your board, contact us at info@ccua.org.
 
 
 
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Cooperative Credit Union Association | 845 Donald Lynch Blvd | Marlborough, MA 01752 US

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