The Magnet That Attracts + Engages Your Audience
If your audience is fleet professionals, then our audience = your audience.
And one of the best ways to reach and engage your audience is with excellent Thought Leadership content, a key component of every single issue of our Fleet Management Weekly e-newsletter.
At FMW, we feature Thought Leadership columns (many of which are sponsored, by the way) on topics including Fleet Marketing, Global Fleets, Sustainability, The Fleet Customer Experience, Accident Management, and more - and there are still some excellent sponsorship opportunities available.
For a good example of FMW's Thought Leadership content, check out this timely Fleet Marketing column from marketing expert Ed Pierce:
Underdog Marketing: How to Take on the Big Brands
by Ed Pierce, Fleet Industry Marketer
More and more fleet providers seem to face a 'David versus Goliath' situation when it comes to competing for the hearts and minds of fleet decision-makers.
The fleet news headlines shout that the big are getting bigger and even threatening to swallow more. The other big fleet kahunas are looking to catch the wave of unhappy fleets who feel like Jonah in the whale.
With all this happening, the smaller, vertically-specific service providers seemingly don't stand a chance. But, among the fleet service providers I serve, being the underdog is an advantage. They are confident competitors with focused expertise that ensures the best value for their customers. So, they are more than happy to be underestimated. Especially from a marketing perspective, digital technologies are leveling the playing field, too.
for some great ideas on how smaller companies can compete effectively with the big boys with their big marketing spends.
Contact Ted Roberts today at firstname.lastname@example.org or (415) 269-8415 to learn more about featuring Thought Leadership from your company in Fleet Management Weekly.