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December 9, 2025 marked the 10th anniversary of the Cross Border Xpress (CBX), a landmark project that has redefined cross-border travel between San Diego and Tijuana. The celebration brought together key partners, including shareholders from Grupo Aeroportuario del Pacífico (GAP), along with state, local, and federal representatives from both sides of the border.
Over the past decade, CBX has served more than 25 million passengers, demonstrating how smart infrastructure, binational coordination, and technology can enhance security while significantly improving the traveler experience. CBX has become a global reference for efficient cross-border mobility and a powerful example of what regional collaboration can achieve.
Looking ahead, CBX continues to evolve, with new operational improvements, technological upgrades, and expansion efforts underway that will further strengthen its role as a critical gateway for travel, tourism, and economic integration in the CaliBaja region.
The Smart Border Coalition recognizes CEO Jorge Goytortúa for his leadership and collaborative approach in positioning CBX as a leading model for cross-border innovation.
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