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From April 28 to May 1, Baja California and San Diego proudly hosted a historic edition of Tianguis Turístico, Mexico’s premier tourism showcase — and for the first time ever, it featured a binational component.
Organized by Mexico’s Federal Ministry of Tourism and supported by the State of Baja California and its Secretary of Tourism, Miguel Aguiñiga, Tianguis Turístico is the country’s most important tourism industry event, bringing together tour operators, destination marketers, government agencies, and travel media to foster business connections and promote Mexico as a world-class destination.
Events spanned Tijuana, Rosarito, and San Diego, spotlighting the cross-border area’s unique blend of culture, hospitality, and economic opportunity. Thousands of industry leaders from across Mexico and beyond convened to promote travel and foster collaboration, reinforcing Mexico’s growing appeal on the global tourism stage. Hundreds of vibrant stands and activations brought the country’s diversity to life.
This landmark edition set a new precedent for binational tourism integration and cross-border regional branding.
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