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SMOOTHIE FACTORY EXPANDS IN INDIA
DEVELOPS LOWER STORE OPENING COSTS
D
allas, Texas, USA (October 22, 2019)
Smoothie Factory, a leader in today's juice bar industry, recently opened a new location in Bandra Mumbai, India. Located at Shiv Asthan Housing Society, 16th Road, Bandra Mumbai, this 300 square foot (28sq meters) express format location is owned and operated by the brand's Master Franchise partner JSPT Smoothies PVT LTD.
"We are thrilled to bring another location to the Mumbai market as we know the brand and innovated product offerings will be embraced," said Jit Patel. "This location marks the second of five locations that will be opened by our company this year and next."
"With an aggressive expansion plan to open Smoothie Factory stores in the Mumbai region and more to be announced through sub-franchising soon, we have the opportunity to reach large and influential communities and share our Healthier Side of Life philosophy," said Arthur Pro, Vice President of Smoothie Factory International. "Part of Smoothie Factory's mission is to make healthy easier, and our real food nutrition centric menu does exactly that."
The Bandra Mumbai location is also Smoothie Factory's first store to open, featuring the brand's core menu offerings, with a reduced store investment cost less than USD$35,000. The significant reduction in store opening costs is attributed to a combination of domestic sourcing, purchasing commitments, design reconfiguration, and a reduced store size foot print. The smaller express unit size, 300sf - 400sf (28sqm - 38sqm), allows the brand to operate in Mumbai's most affluent and desired areas while keeping occupancy costs in-line. Smoothie Factory India plans to focus solely on the development of reduced size store format to allow for a much faster return on investment without sacrificing the brand's quality menu offerings.
The newest Bandra Mumbai store is serving real fruit smoothies, fresh squeezed juices, juice cleanse programs, authentic frozen yogurt, and classic shakes. The newest design is tastefully decorated with bright colors, rich textures, modern design, lcd monitor for ongoing promotions, and bar seating. The front counter takes center stage where guests can watch as all of Smoothie Factory's innovative menu items are prepared. The menu features a wide variety of smoothies including everything from the signature Strawberry Patch™ and Tropical Squeeze™ to local favorites such as Jamun Magic
™ and Guava Kiss
™. In addition, a full frozen yogurt bar offers a wide variety of flavors to choose from and an expanded toppings station with dry and fresh fruit toppings.
"This is a pivotal achievement for Smoothie Factory India and the Smoothie Factory family," said James Villasana, President of Smoothie Factory International. "As we celebrate our company's 23rd anniversary, we are thrilled to introduce our reduced sized street-level foot print, equipped for our full menu, that allows us to establish stores at the best locations while keeping prices very attractive to our guests in the market."
About Smoothie Factory International
Established in 1996, Smoothie Factory International is a leader in today's juice bar industry and was founded in Carrollton, Texas, USA. Perhaps the most impressive trait that Smoothie Factory possesses is its desire to continually enhance its franchising system, interior design, and brand image - And in today's brand conscious society, this can only translate into continued success. Since the company's founding, the Smoothie Factory brand has become recognized for excellence in service, product, and value.
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Should you have any questions or if there is anything you would like to discuss, feel free to contact us:
Joel Neumann
Smoothie Factory International
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