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Happy November Snap2Close Clients,
Interests Rates and Price
Interest rates are high, prices are falling and many people are unsure about selling or buying a home in this market. There is no doubt about it, the real estate market is marching forward in a very uncertain time.
Most of you are facing additional challenges with this change as many of today’s sellers still think they can get the same price as they could six months ago. Oh, how I feel your frustration!!!
As the marketplace continues to redraw the pricing line in the sand, there are still steps you can make to help get the best price for your customers.
Visual Media
We all know home shopping begins online and that listings with professional media mean faster sales and at a better price. Those facts have been repeatedly proven by the National Association of Realtors, Redfin, and Zillow.
NAR and Zillow’s statistics also show us what homebuyers want to see when shopping for a home. They are (ranked by priority):
- Professional Photos
- Floor Plans
- 3D Virtual Tours
- Videos
An article I read today from Realtor.com about what their survey of homebuyers found that:
- Two-thirds (64 percent) had taken a virtual tour, and of those, 45 percent prefer listings that offer virtual tours
- Sixty-five percent of home buyers believe that virtual tours will continue to be a great resource in their home shopping process even after the pandemic
- An additional 8 percent think virtual tours can be a replacement for in-person tours
- When asked what they like about virtual tours, top responses include:
- They help me eliminate homes that aren't for me (52 percent);
- They help me see the details of a home without having to step inside (43 percent);
- They help me create a shortlist of homes I want to see in person (38 percent); and
- They allow me to see more homes more quickly, without having to drive around to open houses (30 percent).
So this leads up to my next subject.
LiDAR and New 3D Tours of Entire Property
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