Snap2Close Updates
February is a big month for Snap2Close as it not only includes Valentine’s Day but also is the birth month of two of our photographers, Bill Johnson and Sharon Bronaugh. If you see them this month be sure to send them your best wishes!

Speaking of Sharon, I want to share with you a twilight photo she captured this week. Amazing color and perspective.

2020 Growth

While real estate listings were significantly down last year, we have been amazed at our continued growth with so little housing inventory available.
Photoshoots: 817 

Floor Plans: 332 (Data from CubiCasa)

Matterport 3D Tours: 221 tours with over 22,038 views from 17,008 unique visitors. (Data from Matterport) Note: Last April, we took delivery of our first Matterport Pro 250 camera, with a second one being delivered last October. In only 10 months we achieved some impressive results.

Zillow 3D Tours: 198 tours produced (Data source Zillow. They do not track views by property.)

Videos: 347 videos produced with 14,532 views from 5,479 unique visitors. (Data from Vimeo) 


Snap2Close Interactive Floor Plan Updates

After lots of work, we are preparing to release our 2nd versions of our Interactive Floor Plan model. We have been using our Floor Plan Based Interactive Floor Plan for the last 10 months. (See below). This plan truly focuses on the actual floor plan with photos being the highlight.
Now we are releasing our Image-Based Interactive Floor Plan which uses the images s the primary focus and with a smaller and floatable floor plan. This style plan includes volume-controlled background music, a transparency controlled floor plan what can be enlarged or even hidden. It also allows the user to easily print a copy of the floor plan.
If you click the Play button you can watch an automated slideshow of the photo with a blue box highlighting each camera location you are viewing.

If you would like to view this model in real-time then please click the following link:



January Industry News on 3D Tours

The chief Industry Development Officer at Zillow revealed some rather interesting facts at the recent Inman Connect tradeshow event called “The Future of Broker and Agent Data”.  

“The first is this notion that post-pandemic things are not going to snap back to the way they were. Consumers want to have things happen virtually and remotely.”

For instance, he said “consumers wanting a 3D tour of a home is not going away. Pre-pandemic, fewer than half of consumers said that they thought that 3D home tours gave them a better feel for a home than regular listing photos, but now two-thirds of consumers say they want a 3D tour.”
Last month, Realtor.com’s Chief Product Officer reported that “virtual tours are the number one most helpful technology feature when deciding on a new home according to home shoppers.” She further reported, “that listings with 3D tours have a significant amount of more views.”

Personally, I believe that the facts simply speak for themselves. Three out of four U.S. adults want the option to tour a home remotely. Homes with 3D Tours sell faster and for more money than homes without one. That data comes from the two largest real estate website services, Realtor.com and Zillow.


Matterport is Going Public (This is a summary of a report from Inman)

Matterport, the real estate industry’s top progenitor of 3D tours, is set to go public via a merger with Gores Holdings VI. The merger will give the combined company — which will be listed on the NASDAQ exchange under the ticker symbol “MTTR” — an enterprise value of approximately $2.3 billion and a total equity value of $2.9 billion.

The company says it has more than 10 billion square feet of space in its spatial data library, which it says is the largest in the world and growing. They also said it has digitized millions of buildings in more than 150 countries.
Matterport has only seen demand for 3D tours explode during the COVID-19 pandemic, as in-person tours and open houses have become rarer and more controlled. The company reported a 500 percent growth in its subscriber base in 2020.

In 2020, Matterport expects it will have generated $86 million in revenue, up from $46 million the year prior. The company projects steady year-over-year revenue growth reaching $747 million in 2025.


Zillow to Offer New Interactive 3D Tours with Floor Plans

With all of the new popularity of Interactivity, Zillow has decided to develop its own new version of its 3D Tour which will be much different from the current one and will include a floor plan. These new tours are set to launch this month so we will have much more information about the service over the next couple of weeks. Snap2Close is one of the first real estate photography services to offer the new program.

As always, we promise to stay on the cutting edge of visual marketing technology and media which will help you achieve your goals of faster and higher-priced sales.

Charlie, Sharon, Bill, Kaitlin, Dawn & Harald