It's a snowy Saturday here in NYC, a great day to cozy up with a good book and a hot beverage. Normally for me that would be a cookbook, a look book or some kind of transportive lit. Today, I spent the morning skimming a book that I could have donated in my pandemic purge, but for some reason did not. Sitting on a shelf with all of my passion books was "Leadership Secrets of Attila The Hun", light years from the cheer of joyful plate. Yet there was a gravitational pull towards this book for me. And just like that, opening the book brought me to my life to this point, with a hello from my dear late first boss Maggie.

Turning the pages helped me remember my former self, a 21- year old intern at Procter & Gamble ready to conquer the world. Here I am a few decades later, still learning, loving and leading, as a female Hun in this brave new world. I'm so proud to have worked with incredible people along the way on the corporate, agency and start-up side, launching businesses, creating brands, researching industries and creating playbooks for success. There have been a lot of characters along the way, my favorites are those "Great Chieftains who never take themselves too seriously" ("Attilaisms: Selected Thoughts").
The pearls of wisdom in this book made me think of a few of my own. One wise manager in my Remy Amerique days taught me the concept of "Storm/Norm/Perform". When you're in a brand-new situation, it can be stormy. New challenges, new teams, new situations, new material. A few months later, you're in the norm phase. No more deer in the headlights. And then if you're an achiever, you perform. With all of that knowledge, experience and energy, you soar, contributing great value to your organization or community.

Sound a little like the last two years? Chaos, quarantine, zoom tech trials and tribulations, husband in Conference Room A, kids in B. It's been a mind game and mindfield of challenges. Yet we've stormed, we've conquered, we've normed. Some of us have performed more than others, but that's okay, we've all been Huns of our own household, dividing and conquering as need be to keep our fortresses safe.

And although many of us would like to norm for a while (that would be me!), for sure the storms will come again. C'est la vie! Just when we're getting comfortable, life will throw us another curveball. Or a NYC cyclone bomb. But armed with a little life learning, we will know how to weather the storm.

What we do best: 
BRAND MANAGEMENT LEADERSHIP
FOOD, BEVERAGE, LIFESTYLE BRANDS. 

We are an extended part of your corporate or agency team.

Business and brand strategy-positioning -innovation - concept development - qualitative moderation- quantitative research - workshops - package and digital design- naming -copy writing - marketing communications - big ideas.  
 
Qualitative Research Consultants Association
Les Dames d'Escoffier NY.
Download our capabilities here.

Copyright © 2021 -joyful plate (R) LLC..

All rights reserved. You're receiving this email because you have connected with joyfulplate at a food beverage show/network or on linked in . Please feel free to opt out at any time by clicking below. Thank you.