So, here's the thing:
Back in the spring, the Henderson County Tourism Development Authority (HCTDA) hired a new Executive Director, Michelle Owens. Michelle has been working hard these last few months to formalize her vision and to begin instituting changes.
One of those changes was to adjust staffing roles. Julie Hayes, your Outreach Coordinator, has been joined by Melanie Black, whose title has changed to Internal Communications Coordinator. In this internal role, Melanie's area of focus has shifted to communicating with our tourism partners, and how we can help you and the industry. This means there are now two people here who are dedicated to our industry partners -- after all, we wouldn't be here without you!
Another of those changes was to revamp our bi-weekly email, which is where this "thing," this newsletter, comes in to play. We want to look at the industry in a different way, to focus less on events and more on you, our partners. We, Julie and Melanie, have teamed up to curate and distill the information that we think will really be beneficial to you, giving you the option to learn more if you want to. We know your time is precious and fleeting, but we also believe you may benefit from knowing things like major changes in the industry, tips for managing social media, changes going on around the TDA, interesting tourism stories, neat podcasts we're listening to and things along those lines.
We see this regular correspondence (with additional special announcements as necessary) as a way to stay connected with you, to benefit you, to share our love for this industry, and a way to simply have a little fun! We also want this to be a conversation. That means we would love to hear your comments to learn what you think and what sort of info you would like to see in this newsletter by clicking here. Let's stay in touch!
Sending positive vibes and lots of love,
Julie & Melanie
and the entire HCTDA team