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It’s been 40 years since John Bloor bought the mortal remains of the Triumph brand and began its long journey back to prominence. The company has created a vast array of models since then in two-, three-, and four-cylinder formats but it’s taken until now to launch a sub-500cc single-cylinder range that opens the door to millions more potential customers around the world.
Triumph’s newly announced 400 line is just the first of two vastly important projects that will break cover in the coming months, the second being Triumph’s entry into the off-road arena, initially with 250cc motocross and enduro models, to be followed by 450cc machines next year. Triumph, at the end of 2023, is going to be a significantly more important actor on the global stage than the version of the company that started the year.
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