Protecting Your Trademarks & Copyrights: Quick Tips
Abigail J. Remore
Chiesa Shahinian & Giantomasi PC
Intellectual property (“IP”) refers to, and includes, trademarks, copyrights, patents and trade secrets. IP is one of the most valuable assets of any business, but is often overlooked. Read on for quick tips to protect your trademark and copyright assets and help protect against claims of infringement.
Debbie Aberts’ plan to become a Park Ranger after graduating from college took a slight detour when she made the decision to stay closer to home. In order to do that, she would need to get her own apartment – and that, of course, meant finding a job and generating a salary. She began the journey by approaching a “temp” agency with the hopes of being placed in an interesting role in the business community. Her first opportunity was a three-month long project at EAC. That was 35 years ago, and she has been there ever since!
Families in business are proud of their hard work, success, influence in the community and the legacy they have built – all under their own name. This is a unique situation that typically is shared only by family business owners, but it can often lead to an unrealistic expectation regarding the actual value of the company.