The world is changing. And with it, digital and mobile have taken center stage. Here is your personal edition of Media Notes Canonical 061114 and in it, the lead story is that social and native advertising are more effective for brands than email according to the latest study. Social accounts for 51% while eMail is considered more effective for 36% of the brands surveyed. And, if you feel that the economy is becoming a bit more stable, five years later, the U.S. consumers cautiously are leaving the shadow of the Great Recession behind. Nielsen has all the facts, which you can see on Page Two.
How do you combine TV & Digital Video? Check it out on Page Three. Then, on Page Four, consider your invisible social followers. Mobile users are OK with being located as consumers aren't as reluctant to receive marketing messages on the run according to a new study. You can find out all about this subject on Page Five. Pre-movie advertisement has a new plan. Read all about it on Page Six. And, Yahoo sees intense 'Mobile Drive' rounding the corner for success. Check it out on Page Seven.
These stories and more are yours for integrated marketing read this week.
Hope you have a great day and a better weekend. And, if you have any questions about how your integrated marketing can be maximized, give us a call.
Lance & Klaus
