Social Media Smorgasbord 
Can you believe we are on the other half of August?  Yikes, this summer has flown by!  I hope you were able to enjoy it at some point!  There are many topics and updates that have appeared in the social media realm since we last spoke, let's get started! 
Facebook Icon
1.)   New way to view Insights.  You may have noticed at the bottom of your Page posts you are given some new Insight information.  Admins can view Reach & Click Stats directly in their news feed.  This is a great way to stay on top of your post popularity without having to click into the Insights tab. 

2.)  With all the changes Facebook has been making to their messaging platform they have compiled The Admin's Guide to Page Messaging.  This guide will assist Page Managers on how to use the new messaging tools. 

3.)   GIFS for Pages (in testing) .  We have seen the short, repetitive videos (GIFs) infiltrate our own personal accounts, now select Pages can share GIFs with their Facebook audiences.


Twitter Icon
1.) Twitter has made major strides this past week with their advertising platform.  These updates include creative and new ad formats that allow user interaction and business targeting.  Promoted Ads will also be further embedded into the Users' Twitter experience.   Read more

2.)   The 140 character limitation has been lifted for Direct Messages.  Twitter expanded the limit to 10,000 characters, to encourage more in-depth private conversations. 

3.) Twitter has also added 2 new features to the Twitter Transparency Report.  They are trademark notices and email privacy practices.  

LinkedIn Logo
1.)  LinkedIn has launched the LinkedIn Lookup App.  This app makes it easier for co-workers to communicate among each other.  Businesses must  first enable this feature for their employees to communicate via the App. 

2.)  LinkedIn renamed their SlideShare product to " LinkedIn SlideShare".  LinkedIn purchased the social media presentation platform in 2012.  The new name shows a stronger correlation to the social networking site.  Now it is even easier to share your SlideShare presentations to your LinkedIn profile.  

Follow me on SlideShare!

Google+ Icon Google continues to re-brand and restructure their platforms.  

1.)   Google launched a parent company called Alphabet and placed 2 top Execs to run this new company.  Google will be a company under the parent brand "Alphabet".  The move was made because the Google that we know now, has become a conglomerate of companies.  Alphabet is making it easier to differentiate between the different industries and products that Google has acquired and built over time. 

2.)  Google has created   a new website and URL for Google Hangouts.  The apps you have used in the past to access Google Hangouts will continue to work as well.

3.)  Google has also made improvements to Google Hangouts to make it sleeker, simpler and faster.  Users can also make a ffordable calls from the Hangouts Dialer too.

4.)  Even though it isn't a social media update, it will make accessing social media much easier.   Google introduced OnHub,  a Google wireless router with a new way to manage Wi-Fi from your mobile device.  Pre-order yours today:   OnHub Wireless Router from Google and TP-LINK.  (Affiliate link)

Video News
Video Camera Icon
1.) Breaking News:  You can now schedule video content in Buffer!   According to the announcement on the Buffer Blog :  
  • The number of videos in Facebook feeds has grown by 360%.
  • 82% of Twitter users watch video content on Twitter.
  • 50% of Americans who use Facebook on a daily basis watch at least 1 video every day.
This new tool allows you to upload the video once and share to all your social media accounts. 
Video Camera Icon

2.)   Marketing Land has reported that Comcast is about to purchase "Watchable", a direct rival to YouTube.  Other cable providers are also purchasing digital media and video app experiences.  The same article reports that Verizon is preparing a mobile-only video centered platform. 
In Other News
Guided Tutorial Blog Post
Guided Tutorial 
 "Autoresponders" are a series of pre-populated emails that help you stay top of mind, engage with your audience and potentially leads to sales.  
Blog Post Facebook and PR Warning
Blog Post
Facebook recently made MAJOR updates to their Page messaging platform that could harm your relationship with your online audience.   


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Canva for Work is here!

If you follow my blog, there is no secret on my love for Canva, the image creation tool that I swear by.  

Canva just released a paid version for business accounts with extended features, such as the magic resize button.
Constant Contact August Promo
Special Promotion 

30% off Constant Contact for the first 3 months for new customers.  
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Already a customer?  Receive a discounted Mobile Friendly Email Template Design 
Article Of The Week
Did you know that Google has a translate service?  Simply translate any terms you don't know into the language you wish to understand.  The new mobile app takes it to the next level.  Now when you are on the go, take a picture with the app and the terms will be translated before your eyes.  Watch the creative La Bamba video announcement or read more here. 

Google Translate Gif
Webinars Coming Soon
Stay tuned for a follow up survey and share your insight!
Upcoming Speaking Events
Thursday, Sept. 10, 2015, 6:00 p.m. - 8:00 p.m.
Jewish Community Center of the North Shore
4 Community Road, Marblehead, MA 
Free and light refreshments will be provided.

Tuesday Oct. 20, 2015 11:30 a.m. - 1:00 p.m.
StonehamBank Community Room, 
80 Montvale Avenue, Stoneham, MA 
$10 Chamber Members, $20 Non Chamber Members 

Saturday, October 24, 2015
Time & Location TBD 
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