Every year, we take a look at the past year and make informed predictions of the year to come. Based on 2018’s algorithm changes, privacy scandals and the US political climate’s build up, 2019 is poised for social media networks to regain the trust of their users. You’ll notice the idea of “trust” as a vein that runs through our predictions.
The year is also ripe for more unique brand positioning campaigns. A direct result of more advertisers on social media platforms is higher advertising costs. This year, we should expect to see more money invested in paid campaigns and more growth in the influencer marketing sectors.
Let’s take a look at our 2019 trend predictions.
1. Rise of private groups and accounts
In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.