The number of total clicks, comments, shares, favorites and rep
lies show how much people are engaging with your brand.
Measurement of volume highlights interest in your brand or campaign. It includes the measurement of both messages and the people who provide them.
3. Influence –
Influence does not always relate to the size of your audience. It’s more about the people talking about your brand and the impact of their influence on your brand.
4. Reach –
Measures the amount of unique accounts that have seen your posts---the size of your viewership.
5. Share of Voice –
Is a brand’s advertising activity as a percentage/share of the ad activity across the sector of competition.
Social media metrics promote data-driven decisions that help us to market smart. We would be happy to help guide you through the process. Visit
for more information.