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Social
Media News
December 2010
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Greetings!
Was 2010 the year that your company got to grips with social media?
Hopefully the social internet is now fully on you radar and is
becoming part of how you do business every day.
Either way, this issue of Social Media News is chock full of
recent stories from my blog including news, information and tips to
help you on your way.
And, for the first time, I've included a special, exclusive offer
for my newsletter subcribers too. See the story below for your
chance to get a free social media analysis for 10 lucky
readers.
Whatever your issue, concern or opportunity, feel free to ping me or give me a ring if you have any
questions or want to bounce some ideas around.
The very best of the festive season to you,
Sherrilynne
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Twitter's promoted tweets in
timelines
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When Twitter
launched promoted
tweets earlier this year, the plan was to roll them out
gradually in various places. First we saw them in search on
Twitter.com, later in search through Twitter's partners, and now
they are coming into the user timeline. Initially, this is being
tested with HootSuite.
The idea is to see
how Twitter users react to and engage with promoted tweets in the
timeline so they are displayed in a way that's both useful and
authentic to the Twitter experience.
Click here to
read on.
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LinkedIn launches company pages
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LinkedIn is launching company pages to help businesses attract
new customers using trusted, professional product and service
recommendations.
The idea is to showcase products and services by making it easy for
people to become brand ambassadors, building on word-of-mouth marketing.
They are invited to write and share endorsements to build out their
own personal brands, highlight expertise and provide value to their
connections.
Already, tens of millions of professionals follow more than a
million companies on LinkedIn to stay up-to-date on new
developments and opportunities. Company pages will make it easier
for businesses to engage with these professionals by serving as a
dynamic, content-rich profile of record. In addition to product and
service endorsements, businesses can display videos, featured
product information and targeted ads on their page.
Click here to
read on.
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Facebook Deals bridge the location
gap
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For businesses that don't 'get' Foursquare, Facebook has just
launched Deals. This new services helps bridge the location gap and
bring greater value to both companies
and people. Looks good!
Click here to see
the video.
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The rise of social commerce
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Today's shopper has fundamentally changed and wants a new buying
experience. Trust in big brands is low. People want to gain
confidence in what they buy from their friends and insight from
their community.
Social technologies are enabling this shift in shopping habits.
They are maturing from being social for the sake of being social in
marketing, to a new and transformative phenomena.These are the
finding of a recent study, The Rise of Social Commerce, from from
the Altimeter
Group.
Click here to
read my summary and to see the report in full.
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Facbook
announces messages
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Finally,
Facebook has launched its new messaging service. It sounds a lot
like Google Wave, but a lot more inclusive. Early access is by
special invitation only and it's going be rolled out over the next
couple months to the rest of the world.
Click here to see the video
that explains the concept.
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Twitter introduces instant notifications
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Twitter has introduced instant, push
notifications for @mentions.
Whenever an account
that is followed mentions a user, that person will immediately
receive a notification. The idea is to ensure that people know who
is talking to or about them on Twitter so they can continue the
conversation in real-time.
Click here to read on.
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Twitter's
top 20
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My monthly league tables of who are the most popular and the
most influential people on Twitter continue to be among the most
popular posts on my blog.
As I am splitting my time between Britain and Canada these days,
I've been producing two separate tables.
The idea is to create a bit of competitive fun, but more
importantly it's to demonstrate that, just because someone is
popular on Twitter doesn't necessarily mean they are influential. I
use two tools to come up with my lists. Twitter Grader looks at popularity; TweetLevel looks at
influence.
Click here to see
who's on Ottawa's Twitter top 20.
Click here to see
who's on the Isle of Man's Twitter top 20.
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Removing
comments from LinkedIn
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Suppose a
government department sets up a discussion group in LinkedIn and
then, when it doesn't like the tone or content of the discussion
taking place, the comments are taken down.
"It would never
happen!" I hear you exclaim. "To do so would go against all
recognised best practice for the social internet! To do so would
invite derision, hostility even, from members of the community!
The government department would immediately suffer in terms of
credibility and integrity and important relationships could be
materially damaged!"
It's true. In a
perfect social media world, these things would never happen.
But, the real world, social media and otherwise, is not
perfect.
Click here to read on.
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Study: how brands interact on Facebook
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Beyond, a digital consultancy which is part of
the NextFifteen group has just published the
findings of a study on how people interact with brands on
Facebook.
The study analysed
more than 14,000 posts on the corporate Facebook fan pages of the
world's 100 most valuable brands and conducted a consumer poll of
4,000 people based in the UK and the US. The purpose of the study
was to find out why people become fans, what keeps them engaged on
fan pages, what the true sentiment of people's contributions are,
and how users can become brand advocates.
There are four main
recommendations to brands. Click here to read on.
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EXCLUSIVE OFFER: Who's talking about
you?
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Special to my newsletter subscribers, I'm offering a
free social media analysis to the first 10
respondents.
Find out who is saying what about your brand on the social
internet.
- Is sentiment positive?
- Is social branding strong?
- Is your social reach wide?
- Who are your most passionate advocates?
- Where are the conversations important to your brand taking
place?
- What are three top priorities to improve your brand's social
media engagement?
Ping me now. Only the first 10 requests will
get a free report.
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Information
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phone:+(44) 7624 488881
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